Research On The Spread Of Modern Football In Modern China And Reflection On Its Status Quo

Culture is an important force to promote social progress,modern sports is one of the main contents in the process of the culture communication.Modern sports,originated in the west,is the fruits of civilization of western ideology and value conception.With the invasion of Western imperialism in the early eighteenth Century,it came into China together with the Western civilization,and has been influenced our country up to now.Modern football,as a derivative of western culture,has been one of the largest sports in the world.Its communication paradigm deserves other fields studying and learning,the football culture has not yet formed and the athletic performance is not satisfactory.Based on the research theme,this dissertation uses the methods of historical research,literature and logic analysis,and take the "one-way communication theory" as the research paradigm to study the spread of modern football in modern China.Based on the theory of "PEST macro environment analysis model",this dissertation analyzes the propagation environment of modern football in modern China,including political environment,economic environment,social and cultural environment,and scientific and technological environment.The religious environment of the social and cultural environment factors-Christian churches and Young Men's Christian Association played a very important role in the incoming communication process of Western civilization,the political environment is the foundation,economic environment and scientific and technological environment are the guarantee,social and cultural environment is the spread of driving force.The spread of modern football in modern Chinese has its special historical environment,it came into China with the colonial aggression of Western imperialist,in the strong invasion of western culture and ideology,and under the initiative introduction of Chinese person of noble aspirations.It was in the "active and passive" double selection.The main contents of modern football's dissemination in modern China are modern western football cultures formed by modern football technology,modern football rules and regulations,modern football's internal values and moral sentiments.The main communication media of modern football in modern China are mainly four kinds: one is body language media,the two is oral media,three is text media,and four is image media,and the media selection is limited by social development.The main routes of communication are: church organizations(including schools and youth annual meetings),international students and football matches.The spread of modern football in modern China is divided into four stages: the afferent start stage(1840--1908),development stage(1908--1924),flourishing stage(1924--1937),and stagnation stage(1937--1949).The main propagation paths of each stage are different,the initial stage was interpersonal media;development stage and flourishing stage based on school communication and event dissemination;football development gradually reduced in the stagnation stage because of the war.At any stage of communication,there is not only one way of communication,but also a combination of interpersonal communication,organizational communication and mass media communication,which promotes the spread of modern football in modern China.The introduction of modern sports has brought dashes on the Chinese culture,which has been formed by the feudal society for more than two thousand years,and has a great influence on the Chinese society.The introduction of the modern football,modern sports and Western civilization to China has made great changes for Chinese two thousand years of self-sufficiency and restraining the feudal society.Modern sports came into China with the introduction of advanced western civilization has great influence on Chinese cultural,physical and sports values.At present,there are many problems in the development of Chinese football.People's football is restricted by the site,lack of scientific guidance and organization and management,etc.,which has not formed a good football atmosphere.Campus football starts late,develops rapidly,and is subject to the examination system.The "export" problem is urgently needed to be solved,and new problems such as unbalanced development of urban and rural areas and east and west regions are emerging.Reflection: 1?The differences between Chinese and western culture,determines the product of western culture ideology is hard to take root in China's culture,modern football incoming technology,rules,such as objects,the system layer,the west's football cultural not take root in China,the unique characteristics of the Chinese football culture has not yet formed.2?The characteristics of modern football are inconsistent with the value pursuit of Chinese culture,which is the main reason why Chinese football culture is difficult to form.Enlightenment: 1?The development of modern football in China needs to be based on learning and learning from other countries' experience,combining with Chinese culture,basing itself on the mainland,and taking the road of football development with Chinese characteristics.2?The communication paradigm of modern football is of great significance for the development of China's sports culture in the world,which is conducive to the sino-foreign sports cultural exchange in the context of "One Belt And One Road".The dissemination of modern football in the world is extremely successful,and its dissemination experience can help promote the international spread of Chinese sports culture.In the process of learning from and learning from each other,traditional Chinese sports need to be constantly improved in the course of development and communication based on their own development laws and the characteristics of sports projects.