Research On The Construction Of Brand Sports Events In Shandong Province

In 2016 issued by state general administration of sports of the sports industry development"much starker choices-and graver consequences-in planning,and emphasizes to explore and perfect the sports market development and operation mode,actively implement the strategy of brand building,to build a number of international,regional brand competition.Therefore raised a hot wave sports brand construction in China,the shandong province sports brand construction actively,build the mount tai international DengShanJie,weifang international kite festival,dongying international marathon,laiwu aviation sports festival,Qingdao international sailing week,linyi red games,"origin cup" international youth soccer tournament,a large number of national marathon pace with certain scale and reputation of independent characteristic brand sports events.But we should also be clear that certain deficiencies still exist in the construction of brand competition in our province,and the existing independent characteristic brand competition also lack a certain competitive power and influence,is far from the real brand sports,in order to promote our province sports competitiveness,attract more consumers "events",building brand competition is the only way.This article USES the literature material method,mathematical statistics,logic analysis and other research methods,in combing the characteristics of a successful brand competition and game brand at home and abroad on the basis of construction experience,discusses the construction of brand competition in shandong province research,preliminary to the following conclusion:(1)at present,shandong province has formed the response international marathon,weifang international kite festival,mount tai international DengShanJie,laiwu independent characteristic brand of international aviation section and such events,but less quantity,small scale,insufficient influence,the hard to ensure the quality and the organization and management of the event there is a certain lack of issues still is the brand competition of the main problems in the construction of shandong province.(2)the success of the Olympic brand competition construction mainly thanks to "peace,unity,friendship,progress," the event concept and the unity of competition product,organization,and symbols multidimensional brand image of the perfect,fully excavate brand value,through positive event operations management,with the aid of economies of scale,healthy,rapid and efficient development of booster events.(3)brand competition in shandong province construction is beneficial to improve thequality of people’s lives,enhance people’s well-being,conducive to the development of sports industry and the industrial structure optimization,the formation of brand culture,increase the added value of the brand,at the same time improve the competitiveness of the host city,promote the diversified development,such as politics,economy and culture in shandong province.(4)in shandong province in the process of competition of brand positioning to give full play to seaside location advantage,the Yellow River culture,the canal culture,mount tai culture,red culture as well as many traditional folk culture and rich cultural resources,physical resources and unique geographical advantages,build event consumer oriented,brand positioning distinctively unique feature of sports events.(5)in the construction of brand competition,to race culture as the core,combined with the personality characteristics,on the name of the event,the symbol,the theme of the event,the mascot,the merchandise of the event and the souvenir items such as multi-dimensional brand image recognition,in order to enhance the understanding of events and identity.(6)brand sports organizations operating in shandong province to be dominated by the government run competitions to socialization,marketization run competitions,vigorously foster professional event operations,rich competition organization,actively promote events,perfect the multi-dimensional development and construction,promote the benign development.(7)international marathon river estuary on the basis of a marathon race,combined with the regional characteristics of estuary culture,actively implement the strategy of brand construction,through accurate brand positioning,the characteristic brand recognition,and efficient operation mode,brand competition,developed into a certain influence to other brand competition in shandong province construction provides certain experience.