Research On The Influence Of Micro-culture On The Political Values ​​of College Students And The Countermeasures

Since 2009,the mobile social applications of mobile phones,represented by "micro-blog" and "WeChat",have risen rapidly in China,followed by the advent of micro novels,micro public welfare and other "Microproducts".This kind of cultural phenomenon,which emphasizes individual and microcosmic culture,has developed unprecedentedly and permeates people’s life.College students as an important part of the network group,they not only participate in the construction of micro culture,but also deeply influenced by micro culture.Micro culture,while enriching the spiritual and cultural life of college students,also inevitably affects the values of college students,including the political values of college students.Specifically,in the positive influence,micro-culture is beneficial to increase the political cognition and political attention of college students,enhance the political identity of college students and enhance the political participation consciousness of college students.In the negative influence,micro-culture can easily lead to some college students’ political cognitive confusion,easily lead to some college students’ political indifference,and easily lead to some college students’ political beliefs to be shaken.The reason that micro-culture has negative influence on the political values of college students is because of the poor ability to distinguish the network information,the impact of the bad micro content in the micro-culture on the college students,and the poor effect of the media literacy education of the college students.College students are the builders and successors of socialist cause in China.Whether students can establish correct political values is related to the political trend of the country in the future.In this case,in order to reduce and avoid the negative impact of micro-culture on the political values of college students and to make full use of the carrier of micro-culture to strengthen the education of College Students’ political values,it is necessary to improve their own quality,strengthen the supervision and guidance of micro-cultural communication,and attach importance to the construction of campus micro-culture leading to the education of College Students’ political values.