The Research Of Influence And Countermeasures Of Micro Culture On College Students’ Moral Values

With the emergence and development of microblog, W-chat and micromovie as well as micronovel spring up like mushrooms in our vision, and permeated through people’s whole life. However, in the complicated micro culture’s environment, the college students are too naive to judge and analyze the social problem, their moral values can be easily affected by the micro culture.In this situation, how to strengthen the guidance of the college students’ moral values under the micro culture’s background is becoming a significant problem which is worth discussing.The paper follows the thinking of " raise a question-analysis the question-solve the question", which can be divided into three parts. Firstly, it elaborated and analyzed the micro culture’s connotation and characteristics and main manifestations and functions, which aims to help the readers make full understand of micro culture’s properties, as well as to explain the significance of this study. Secondly, the paper focus on analyzing the opposite and negative influences of micro culture to college students’moral value, whose goal is to find out the problem of college students’moral value under the micro culture’s background. Last and most important, the paper analyzed how to strengthen the guidance of the moral value of college students under the micro culture’s background.The first part of this article analyzed the micro culture’s connotation and characteristics and main carriers and functions. This part provided the paper’s later study with necessary support, which is the starting point of the article.The second part is the paper’s aporia-micro culture brings the opposite and negative affects to college students. The micro culture expanded college students’ horizon, provided them with more moral values reference; helped them strengthen their social responsibility and collectivism spirit; helped them make their moral values independent construction. At the meantime, it also can lead college students to appear moral recognize confusion, moral emotion indifference, separation between cognition and practice, moral behavior anomie and so on.The third part is the significance and core of this paper-how to enhance the guidance and countermeasure of college students under the micro culture’s background. According to the problems of the moral values of college students, the paper provided solutions based on guiding ideology、government micro culture product manufacturer、 micro media four aspects.