| Since the reform and opening up,China’s economic development has made great strides,people’s living standards have been increasing,and health awareness has become stronger and stronger.The basic physical education classes in schools have basically failed to meet the requirements of parents for their children,and sports training clubs outside schools have sprung up like mushrooms after a spring rain.More and more parents are willing to let their children participate in out-of-school sports training.Parents,as the first teacher of children,are also the most important guides.Parents play an important role in the formation of children’s behavior and habits.Family sports investment is a special investment,which is very vulnerable to the influence of consumption concept.Table tennis is known as our country’s ball.Among various sports,the mass base of participating in table tennis exercise is the best.There are 258 table tennis training clubs in Chengdu.As a result,amateur table tennis training market with primary and secondary schools as the main training object has emerged and developed rapidly.This paper investigates the sports consumption concept of the parents of the members of Chengdu Table Tennis Training Club.By using the methods of documentation,expert interviews,questionnaire survey and mathematical statistics,through the questionnaire survey of the parents of the students in each gymnasium,the author investigates the sports consumption concept of the parents,the basic situation of the family,the purpose of participating in table tennis training,the expectation of the club and the desire to achieve it.What kind of effect has been investigated and studied in an all-round way.This paper summarizes the influence of family sports consumption concept on the selection of table tennis training,which is mainly manifested in:1.The participants in table tennis training are mainly male students,aged 7-10 years old.The ability of adolescents’ self-selection at this stage is not particularly perfect,and parents need guidance and help in choosing.2.The average family income is mostly below 10,000 yuan,the general sports consumption is below 10% of the total consumption,and the consumption of table tennis training is mostly below 10% of the total sports consumption.The family sports consumption mainly concentrates on the sports training.The sports consumption for self-exercise,sports clothing equipment,sports periodicals,newspapers and tickets to watch sports matches accounts for the total.Education consumption is a small part.3.Most of the reasons why families know and choose table tennis training are because there are friends or classmates around them who are learning table tennis.After participating in table tennis training,parents will attach importance to the teaching quality of the club.Although parents only want their children to learn table tennis for physical exercise,they still hope that the club will have better teaching quality with the help of funds.4.Table tennis is is especially suitable for pupils because of its own characteristics.It is not easy to be injured in training,and the amount of training is not particularly large.Basically,it can reach the training amount of pupils,and the training fee is not particularly high.After family chooses to let children participate in table tennis training,the biggest reason for giving up table tennis is is that they lose interest in table tennis,followed by other training classes.Conflict.5.Parents have their own psychological predictions before investing.First,they will investigate the market and choose their own table tennis training clubs.In the middle of training,they will have their own expectations for the future.They will know whether their children will continue to learn or stop learning other items. |