Research On The Causes And Regulations Of The Implicit Marketing Of The Olympic Games

The Olympic Games have always been a grand festival celebrated by peop le all over the world.This feast is not limited to the intense and intense comp etition itself.The Olympic Games also have great influence on host cities and countries.However,enjoying this "Olympic cake" is not only the audience,ath letes,but also the major companies and enterprises.Since 1984,the smooth pr ogress of the Olympic Games has been inseparable from the major sponsors.T he emergence of sponsors has triggered the "implicit marketing of the Olympic Games" which will be elaborated in this paper.With the rapid development of mobile Internet in the 21st century,the convenience and instantaneity of infor mation transmission make the public get more information in a certain period of time,but it also brings many practical problems,such as the manifestation of "recessive marketing of the Olympic Games" is diversified,and the regulati on mode is "lagging behind".Therefore,based on the regulation of legal mean s,this study intends to explore the general rules of implicit marketing in the Olympic Games from the characteristics of the Internet information explosion e ra.In view of the problems existing in the implicit marketing regulation of the current Olympic Games,this paper makes an analysis of these problems,broa dens the perspective,and seeks corresponding solutions from a new perspectiv e.This study is based on literature,comparative analysis,jurisprudence analy sis and other research methods.The article is divided into three parts:introduc tion,body and conclusion.The body part is divided into four chapters.Throug h searching and studying the relevant literature,combining with the actual case of the Olympic Games recessive marketing behavior,and citing the legal prov isions,the current Olympic Games recessive marketing development status,man ifestation,existing problems,solutions and other issues are dissected one by on e.The introduction and the second chapter explain the origin of the problem,the research status and trends at home and abroad,and pave the way for furt her discussion of this study.At the same time,this part also defines the core concepts in this study.In addition,the introduction also explains the research s ignificance,research ideas,research methods and innovation.Chapter three studies the causes of the Olympic recessive marketing proble ms.It is believed that the reasons for this phenomenon are not single,but und er the combined action of various factors.The article narrates the problems to be studied in this part from three aspects:moral background,Olympic cultural background and historical background.Chapter IV elaborates on the manifestation,problems and hazards of the i mplicit marketing of the Olympic Games,and makes a distinction between theimplicit marketing of the Olympic Games and the concepts of other traditionaconcepts.The manifestations of the implicit marketing of the Olympic Games can be summarized as follows:establishing links between the non-official spo nsors and the official sponsors,using the audience to publicize,tampering with relevant symbols,etc.Duan carries on the Olympic Games recessive marketin g activities.The paper also illustrates the serious harm brought by the implicit marketing of the Olympic Games to the major enterprises,companies,even th e smooth progress of the Olympic Games.The fifth section finds that under the background of mobile Internet era,t he regulation of implicit marketing behavior should not only proceed from the legal point of view,but also find a new breakthrough in solving the Olympic implicit marketing problem by virtue of the advantages brought by the high-spe ed information dissemination,combining the relevant legislation and practice of various countries and the basic national conditions of our country.For exampl e,in terms of business ethics,public opinion supervision can be used to restric t the Olympic recessive marketing subject,so as to reduce the occurrence of s uch behavior.The article also elaborates on the concept,current situation,necessity and positive and negative effects of public opinion supervision.At the same time,we realize that implicit marketing behavior can be regulated not only from the perspective of operators,but also from the perspective of consumers.Finally,according to the current situation of the recessive marketing of the Olympic G ames in China,by comparing with the regulation methods of the recessive mar keting of the Olympic Games abroad and drawing lessons from foreign experie nce,in order to benefit the regulation of the recessive marketing of the Olymp ic Games,it is proposed that the legal system should be improved in the aspe ct of legal regulation and the appeal should be dealt with quickly.The concluding part is the refinement and sublimation of the full text.On the basis of summarizing the full text's views,it further puts forward some c ountermeasures and suggestions on regulating the implicit marketing of the Oly mpic Games,such as the regulation of the operators'moral level and legal level,the use of public opinion supervision,the protection of consumer rights and i nterests,and the renewal of the Olympic revenue side.It is hoped that in the era of information explosion,we can combine the advantages of Internet techn ology and make some breakthroughs in the regulation of implicit marketing of the Olympic Games on the basis of the original.