Cultural Analysis On Olympic Marketing

The Olympic Games are now not only a mere international sports-meeting, but also the world's biggest brand and promotional platform. Enterprises can gain kinds of tangible and intangible profits from those Games.Successful Olympic Marketing will help to upgrade corporate image and its brand, establish high reputation in public and encourage the enterprise itself to be more multi-national. Thus studies on successful Olympic Marketing cases can be very helpful for large and medium-sized enterprises to better progress. Learning from successful experiences and making up for the shortage, enterprises could seek for further development.How to execute marketing activities successfully in such significant international meetings as the Olympic Games is a major topic for all large or medium-sized enterprises targeting themselves internationally. One major factor that has great influence on the operation of Olympic marketing is culture. National culture, Olympic culture, corporate culture and multi-culture assimilation all play important roles in the operation of Olympic marketing. One key to successful operations of Olympic marketing is to give full consideration to kinds of cultures.