Research On Sports Consumption Behavior Of Residents In Linyi City, Shandong Province

Sports consumption is an important part of people's life consumption in contemporary society,and it is also an inevitable outcome of social development in a certain period of time.It is of great significance to study the sports consumption behavior of residents in a specific region.It is of great significance to the development of China's regional economic development imbalance.In the form of local development,it is helpful to study the behavior of residents' sports consumption behavior.Promoting the rapid development of local sports consumption levels has an important role in promoting the development of local sports and the development of the national fitness industry.Promote the development of local residents' sports consumption undertakings,and be able to ?take points with a point? to promote the development of China's overall sports consumption.Therefore,the research on sports consumption behavior of residents in Linyi City should be based on theory and practice,based on the theory,based on the actual situation,effectively and purposefully promote the development of sports consumption behavior of residents in Linyi City,Shandong Province.Shandong Province is one of China's most economically strong provinces and the second largest province in terms of population.Linyi City is the largest and most populous city in Shandong Province,which provides good conditions for the development of the sports consumer market.Moreover,Linyi City,Shandong Province has developed rapidly and has great potential for sports consumption.This paper takes the residents' sports consumption behavior in Linyi City of Shandong Province as the survey object,and uses the questionnaire survey method,mathematical statistics method,interview method,literature data method and logic analysis method to investigate the sports consumption behavior of residents in Linyi City,Shandong Province.in conclusion:(1)Exploring the theoretical basis of residents' sports consumption behavior from the aspects of sports consumption psychology,the theoretical basis of residents' consumption demand,the influencing factors of residents' sports behavior,the segmentation of sports consumption market,and the strategic basis of regional sports development,and the sports of residents in Linyi City The study of consumer behavior lays the theoretical foundation.(2)Sports consumption behavior is influenced by consumers' gender,age,marital status,educational background,occupation,income and other factors.The different influencing factors also have different potential effects on sports consumption behavior,which are embodied in sports consumption attitude,motivation,type,mode,level,activity items,place and time.(3)Through the investigation and analysis of the attitudes,motivations,types,methods,horizontal activities,places and time of sports consumption of residents in Linyi City,Shandong Province,it is found that the sports consumption behavior of residents in Linyi City is mainly physical sports consumption.The physical sports consumption is supplemented by the characteristics,and the main problems are: inadequate site facilities,lack of social sports instructors,and unreasonable distribution of leisure time.(4)Accelerate the promotion of the healthy development of sports consumption behavior of residents in Linyi City,we must start from two aspects,not only to solve the internal factors(economic income,personal inertia,leisure time,physical conditions,hobbies,product satisfaction),It is also necessary to deal with external influence factors(security issues,consumer environment,friends and relatives,venue facilities,traffic conditions,product brands).(5)The development of residents' sports consumption behavior in Linyi City can be guided and promoted from the following aspects:(1)Strengthen the macro-control of government policies to lead the development of residents' sports consumption behavior.(2)we should fully promote the development of "Internet +" enterprises and create local brand characteristics.(3)vigorously advocate the "six-sided project" of mass sports to solve the problems around the masses.(4)Pay attention to family physical education and lay a foundation for "lifelong physical education".(5)Establish a correct concept of sports consumption and develop healthy sports consumption behavior.