Quantitative Study On Sports Consumption Of Urban Residents In Xi’an City

With the increase of Xi’an urban residents fitness awareness and fitness needs, for the physical and mental pleasure and enhance physical fitness and sports consumption has gradually become part of a popular activities and a new way of life.The structure of sports consumption correct sports consumption idea, rational and scientific, to promote the further development of Xi’an city sports market, better guidance for reasonable sports consumption, promote the national fitness cause further has a positive significance.In recent years, the material and cultural life of Xi’an urban residents is increasingly rich, Consumption patterns are also turning from the traditional way of life to enjoy spending, to increase awareness of fitness and health needs, to promote the improvement of sports consumption level. Paper selected for the study of urban residents in Xi’an, using literature, expert interviews, comparative analysis, mathematical statistics, etc to analyze sports consumption level of Xi’an urban residents. To analyze urban survey data putatively this is during January-September2012.The main conclusions:1、 Xi’an City1urban residents in20121-September, the mean Xi’an city urban households sports consumption expenditure accounted for a smaller proportion of household consumption expenditure, the Xi’an city residents sports consumption awareness is not strong.2、Urban and suburban sports spending are different. The total income of urban households, consumer spending levels were significantly higher than the suburban, only between June-July close to suburban and urban sports consumption level.3、During January-September2012, Xi’an resident sports downward trend is in consumer spending, Sports consumption level in the first quarter was significantly higher than the second and third quarters, Residents Sports Consumption expenditure randomness, Sports monthly consumption expenditures have significant fluctuations in total.4、physical activity has a high correlation between the expenditure, sports goods and sports information expenditure and sports consumption expenditure expenditure, sports activities, sports goods and sports information expenditure has greater influence on sports consumption expenditure. Suggestions:Raise the total sports spending; Minimize urban and suburban sports consumption level of spending; strengthen the suburban sports hardware facilities etc.