Research On The Promotion Value Of My Country's Land Curling Project Under The Background Of The Winter Olympics

Beijing won the right to host the 2022 Winter Olympics,which brings opportunities for the development of ice and snow sports in China.At present,there are some problems in the development of curling in China,such as the lack of venues and low participation of the masses.In order to promote the better promotion of curling in China and increase the number of people participating in curling,under the guidance of the General Administration of sport of the people's Republic of China,land curling has been developed in China.As the innovation and extension of traditional curling events,land curling can promote curling without ice.The research on the promotion value of the land curling project can help the land curling project to develop better and promote the promotion of ice and snow sports in China faster.By using the methods of literature,field investigation,interview and case study,this paper combs the cultural structure of the land curling project from the perspective of cultural analysis,studies the material culture,institutional culture and spiritual culture of the land curling project,analyzes the characteristics of the times,creativity,popularity and the whole people of the land curling project culture,and obtains the promotion of the land curling project The values are as follows:Land curling helps people to learn and experience curling without ice.It can respond to the call of "300 million people participate in ice and snow sports",stimulate people's interest in ice and snow sports,and help the development of national fitness.Therefore,promoting land curling has an important era value.Through the improvement of venue equipment,it can provide a transitional practice stage for people to participate in curling,help people understand the cultural knowledge and technical rules of curling,which is conducive to the popularization of curling project;the idea of land promotion of curling through innovative equipment can promote the research and development of other simulation ice and snow sports equipment,and help people better experience ice and snow sports Therefore,it has the value of promoting the development of other ice and snow sports.In the process of carrying out the land curling,through the promotion of land curling and other ice and snow sports knowledge,it can inherit the curling culture and promote the spread of ice and snow sports culture,so it has the value of promoting the development of ice and snow sports culture.The promotion of land curling is conducive to the development of ice and snow sports cultural industry and the right of speech of ice and snow sports.Therefore,it helps to improve the soft power of China's sports culture.Through the analysis of the promotion path and shortage of the land curling project,the paper puts forward the perfect measures to promote the better promotion of the land curling.Combined with the actual situation of land curling promotion in China,this paper explores the promotion of other ice and snow projects in China,puts forward suggestions on innovation of equipment and facilities,strengthening cultural publicity,and focusing on campus promotion,so as to provide some help for promoting the development of ice and snow sports in China.