Research On The Management And Protection Of Private Information In Online Shopping

In Internet plus,Under the support of Internet plus,big data and other strategies,national economy,science and technology has achieved rapid development,but at the mean time the network is full of personal information,if other criminals make malicious use of those information,this will lead to violations of personal privacy information.Especially,online shopping is becoming more and more popular,personal privacy disclosure of consumers is at risk behind the high sales of enterprises.The concept of privacy is mainly regarded as rights of living alone in the past,however,in the information age,its focus is shifted to personal private date including not only the right to personality,property rights,but also social relations.Making a general view of entire online shopping process from purchasing products to confirming receipt of them,private information among the whole process can be collected and used by commercial forces,which lead to a lot of privacy violations.However the social environment is keeping changing consistently,especially the constantly alienated social reality,the popular consumption culture and the two level tool technology code have all contributed to the rise of business power and gradually become the power to control personal privacy information.Privacy policies formulated by shopping websites cannot satisfy the growing demand for privacy information protection,and consumers do not have a high awareness of privacy concerns and privacy protection.Despite the fact that laws,state organs,media and non-governmental organizations participate in privacy protection and management,they can’t change the worrying status quo of personal privacy information protection.I think that this paper should introduce the theory of coordination management of privacy boundaries,through object selection,time and topic grasp of subjects in the online shopping process to manage privacy boundary connection,and participating in the buffer zone of the law as a privacy conflict,urging online shopping industry to comply with privacy boundary protection rules,and strengthening the use of technical means,using responsible technical management of privacy boundary infiltration.Under the premise of defining ownership of the privacy boundary,we should strengthen media literacy education,create public opinion environment of privacy protection,promote online shopping industry towards classified privacy regulation,and effectively protect personal privacy information through the joint management of all parties’ privacy and boundary ownership.