Research On SCH Satellite TV Of Mongolia Sunsil Media Group

With the development of society and the increasingly close relationship between China and Mongolia,the China-Mongolia joint venture of Sansar Media Group has great significance as a platform for China-Mongolia relations.This dissertation is mainly regarded as the main research object of SCH,a subsidiary of Sanser Media Group.The Mongolia-China joint venture Sansar Media Group was founded in 1995 in Ulaanbaatar,the capital of Mongolia,and is the first limited liability company in the Mongolian State Radio and Television Communications Information Network industry.SCH has been established for more than 10 years.Today,with the continuous development of science and technology,television needs to constantly improve its own competitiveness,understand the audience’s preferences and needs,and constantly update its program so that it can maintain a foothold in the continued development and expansion of new media.This paper consists of three parts,introduction,text and conclusion.The introduction explains the research object,the reason and the significance of the topic,the research methods and the research situation.The text is divided into four chapters.In the first chapter describes the overviews of Sansar Media Group,the overviews SCH TV,and the program play strategy.In the second chapter,describes the information resources of SCH TV.It mainly introduce the content and form of the program in the early and development period of SCH TV.The third chapter systemmaticlly describes the human resources of SCH TV and analyzes the audience market of SCH TV through questionnaires survey.The forth chapter analyzes and summarizes the achievements,problems of SCH TV and puts forward some suggestions to improve it.The conclusion puts forward its own opinion based on the summarization of the development history,information resources,human resources and audience survey of SCH TV.