The Role Of Internet Thinking In Promoting Traditional Cultural Variety Shows

With the development of the Internet,which is a new way of communication,is getting more and more attention by communicators,We gradually step into the age of the Internet."Internet,Internet Thinking,Internet +" has become the current hot one article prefixes.It is also becoming one of the subject which many professions are scrambling to learn."Internet+" emphasizes the new characteristics of Internet technology consumption,as an important tool of cross-border integration,it has redefined production and consumption,which is suitable for multidisciplinary,and has become a universal mode of thinking at present.In recent years,with the frequent occurrence of the central cultural policy,the inheritance and development of China’s excellent traditional culture have attracted much attention.With the help of television media,variety shows with excellent traditional culture as the content of communication have sprung up on television screens.Set off a flurry of broadcasting.In the contemporary development of traditional cultural variety show,advantages and disadvantages coexist,opportunities and threats coexist.Nowadays,how to use the Internet Thinking to promote the inheritance and development of traditional culture has become an urgent new topic.This paper,guided by the central policy and taking the excellent traditional culture variety shows as the typical case,analyzes the function of Internnet Thinking on the operation of the traditional culture variety shows,and explores the product design of the interconnection and the traditional culture variety shows.Summing up the experience and shortcomings in its operation and development,thinking about how the Internet Thingking can add to the operation of traditional cultural programs and complement its weaknesses,Take the user as the center,dig the cultural connotation deeply,keep up with the change of the times,pay attention to the flow thinking,use big data analysis,open the platform,create the whole media,constantly innovate the content form of the program"User experience will be an important strategy and direction for the contemporary development of Internet traditional cultural variety programs.This article can also provide some new ideas and methods on how traditional culture can be passed down and developed under the influence of central policies and market lawsin the Internet Age.