Research On The Construction Of Professional Ability Of News Presenters Under The Background Of New Media

As media technology innovation has brought about changes in the form of news communication,it is both a challenge and an opportunity for news hosts.In the new media era,the professional ability of news anchors presents new characteristics of the times to better meet the diverse information and emotional needs of the audience.In order to make the news host match the needs of the times and the audience,both the media and the communication subject are constantly seeking breakthroughs and optimization.Since the ’ CCTV Host Contest ’ was launched in 1988,it has been continuously innovating and developing,keeping up with the theme of the times.As a competition under the background of new media development,’ 2019 CCTV Host Competition ’ breaks through the previous framework and integrates strong modern elements,and also effectively uses the advantage of technology empowerment in the new media era.This paper will analyze the news contestants in the competition as a case,and provide new ideas for the professional ability construction path of the news host.First of all,by combing the development of previous competitions,the article looks at the orientation from the competition and looks at new ideas for future development,and more intuitively sees how the mainstream media represented by CCTV completes the optimization and improvement of the new media era in terms of selection criteria.From the comparative analysis of the two competitions in 2011 and 2019 from three aspects : schedule setting,player source and evaluation angle,it is concluded that the professional ability of the communication subject in the new media era presents new ability requirements in three aspects : cross-screen ability,sharing ability and actual combat ability.Secondly,the article analyzes its influence on the construction of professional competence of news presenters from three aspects : the context of the times,the value appeal of the audience and the trend of media integration.It shows that the reshaping of media technology and media development pattern in the new media era has caused the transformation of the hosting communication industry.Finally,from the three aspects of strengthening the media concept,adapting to the characteristics of the times,and changing the voice expression,the optimization strategy of the professional ability construction of the news host is proposed,and it is committed to creating a deep and pragmatic host.On the whole,every technological innovation will put forward new requirements for the professional ability of news presenters.The new context,value appeal and integration mode of the new media era urgently require the professional ability of news presenters to be optimized.Only by realizing the transformation of their own media concepts and voice expressions can news hosts optimize their functional attributes and meet the needs of the audience in the innovation of the new media era.