Challenges Faced By The CRM Module Of IT Enterprises And Countermeasures

After the presentation of this concept in less than a decade,CRM(both at the conceptual level or industry level)had already seen signs of decline.So,what causes the above phenomenon it?To answer this question,this paper uses a case study approach,where the author TL Enterprises typical samples from internal,external and other angle,combined with a lot of first-hand information and data,analysis of internal and external challenges and opportunities faced by TL enterprise CRM functions,and seek solutions to promote the value.In the long run,the leading Internet technology allows consumers the right to speak to the true sense of the first station to the central location,traditional CRM theory has become obsolete;the medium term,as the domestic macroeconomic situation and the expected downturn,Chinese consumers have begun Wujin pocket,CRM,loyalty programs these things may be slightly less than the low prices and a more convenient shopping experience,and other advantages;the short term,the current retail enterprises are facing enormous pressure on sales growth,companies want CRM for sales growth could play a greater role.CRM need to make positive changes:In addition to the functions of the old customers to maintain,but also need to focus on recruiting and transforming latent passengers;in terms of strategy is required from the customer perception level,for members club established a clear,vivid,and the perceived demands of the point of interest,and to form an effective differentiation from competitors;in the way of thinking needs to actively embrace the Internet(not just Internet technology,it is the Internet thinking)by giving customers more more power in exchange for the customer’ssense of belonging.TL problem faced by enterprise CRM functions with universal representation in the domestic retail industry solutions provided herein are equally applicable to similar retail businesses.