The Study Of Customer Relationship Management Effectiveness

With the competition level of Chinese market increasing,more and more enterprises begin to strengthen enterprise management by digging deep moat,providing more qualitative products and services to meet their customers' needs,so that customers get more value and formed loyalty.Ultimately,It helps the enterprise get sustainable competitive advantage,profit.In the process of enhancing operational level,customer relationship management is an important measure,to manage and maintain customer relationships,maximize customer value,enhance corporate competitive advantage.With the continuous development of customer-oriented marketing academic recognition theory and computer science and technology,more and more companies recognize the tremendous role in promoting this combination of competitive advantages Although there are many scholars question CRM to help companies maintain competitive advantages,even a negative impact,the huge success of Microsoft's CRM Program helps other companies acquire belief in adopting CRM to own customer loyalty and competitive advantage,in order to gain profits.while helping customers realize the value of a win-win.From the company perspective,CRM success requires management,the collective efforts of employees,suppliers,customers and other outsourcing providers and community of interests.From a consumer point of view to explore the implementation of CRM systems operational and strategic impact on consumers perception of value,so as to achieve customer loyalty and achieve loyalty attitudinal and behavioral loyalty,gain a competitive advantage and achieve win-win with customers.Where in the process of running CRM,there will be human-computer interaction and reflects the company philosophy,contact perception,value delivery will have a different experience,so produce different perceived value,and ultimately affect the CRM output perception If customers feel the economic value of the product or service and social psychological value,so we will achieve customer loyalty and customer loyalty behavior.At the same time Online shopping frequency of this indicator in this study is expected to play a completely different role beyond hypothesis,the frequency of online shopping this indicator on the system performance and innovation factors are two arguments CRM on customer perceived value and customer loyalty from these two variables,indicating that the network frequency of purchase in the increases will guide consumers to pay more attention to the nature of products and services,especially in pushing the case of innovative products or services,companies should focus on product and service itself in innovation,not just focusing on forms of innovation,while pushing the object of choice is to be noted.In today's consumption upgrade,enterprises are facing competitive pressures increasing,the use of CRM is to gain competitive advantage,to obtain customer loyalty.In the implementation of CRM from the consumer's point of view to study the operation mechanism of CRM enterprises,there is a great help.