Research On New Media Marketing Strategy Of Scenic Areas

With the growing passion of current individual travel and personal travel, tourism marketing strategy is also facing new changes. It is difficult to use traditional marketing approached such as traditional newspapers, radio and television-based marketing, to attract the main group of the young tourists. Official website, online brokers, online communities, microblogging, SNS community, etc could bring new development for the tourist destinations and travel marketing because these new marketing approaches have their high efficiency, timeliness, content-rich, interactive, low cost, and they are able to meet tourists' personal demand.How to take advantage of better marketing core scenic attraction of new media, how to promote tourism products for visitors,how to provide personalized service, how to improve visitor satisfaction and enhance their visibility, how to expand market tourism products to enhance tourism destination brand image, these are becoming important issues for tourist attractions as urgent need to study.This paper uses a variety of methods such as literature search, field survey method, theory and practice to carry out research. Firstly, analysts pointed out that the background and significance of the study, and review of domestic and foreign research status.Secondly basic theoretical concepts and content for new media and new media marketing, advantages and methods involved in the wisdom of travel Institute of The oretical and integrated marketing communication, etc. elaborated; and focus on the Guangzhou Changlong tourism resort new media marketing status of empirical research, through secondary data retrieval, field survey, questionnaire data analysis, in-depth understanding of the new media Changlong resort marketing status quo, to carry out IPA based on the Perspective(importance- performance) analysis to assess the actual performance of the long-long resort area of new media. The study found Guangzhou Changlong New media marketing lack of systematic planning, construction sites is not mature, the less accurate the target visitors locate such problems restricting the further development of scenic spots. Finally Changlong tourist attractions in new media marketing, should be strengthened to optimize the official website, enhance network video promotion, online marketing, strengthen the construction of micro-platform,use network forum, to strengthen the social network site, the proper use of integrated marketing strategies, to enhance the scenic marketing campaign, to provide more personalized tourism products and services, establish a good image in the eyes of tourists and promote faster and better development of scenic spots.