| In China,as the traditional Agricultural Economic Organizations "company+farmers"model in early stages of development has shown strong vitality of China’s rural economic development played an important role,but since the beginning of the 21st century,due to advances in society and development,the problem with this traditional model began to emerge,such as the strength of the balance between the company and the farmers are not close enough to cause contact between the two,the farmers can not get the right to participate in agro-processing,transportation and other value-added sectors,it can not get the value of agricultural products part of the proceeds.In addition,since most of the smaller agricultural companies,farmers in a dispersed state,they lack sufficient market competitiveness and influence,poor ability to resist risks.Risk comes,the two sides in order to reduce their own losses tend to shift risk to the other body,and because the company’s market position and farmers inequalities and asymmetric information and other reasons,the risk is often one of the company passed on to farmers,which leads to farmers and companies compared to greater risk,and risk-resisting ability of farmers themselves are lower.These issues are the "company+farmers"model itself can not be overcome,if not find a suitable solution to properly address these issues,will seriously impede the pace of development of modern agriculture.So we want to "company+farmers" model to study the problems,analyze its development problems and the cause of failure,sum up experience,so with today’s modern trends of the agricultural development model innovation to expand the "company+farmers" the single model to be improved and perfected.In this paper,"company+farmers" model,based on the latest trends at home and abroad closely the development of modern agriculture and expand the research,the main mode of traditional agricultural economic organization overview,and it launched a comprehensive analysis for the traditional "company+farmer" analyzes the course of its development,characteristics and defects.In this context,we propose a new development model based on three "company+farmers" model,soon to be "cooperative","leisure agriculture","O2O" and other elements of "company+farmers" mode combine to adapt to the new situation requires the development of modern agriculture.Development of Agricultural Cooperatives in line with the status quo of the socialist market economy with Chinese characteristics,is conducive to promoting agricultural modernization and industrialization of agriculture;the development of leisure agriculture and help improve the company’s earnings of farmers,to broaden the service mode of agriculture,improve the industrial structure is relatively simple,in favor of attract more rural youth to return home business,increase employment of rural surplus labor force;development of agricultural O2O can not only broaden the agricultural marketing channels and expand the scope of agricultural services,and increased agricultural companies of publicity to help agricultural companies at a lower cost online and offline are synchronized campaign to increase the relevance and effectiveness of propaganda,but also conducive to the realization docking information between farmers and consumers.Finally,through the Ecological Agriculture Development Co.,Ltd.Suizhou Taibai of fieldwork case studies to verify the feasibility of the development of three new models to explore the new situation under the Ecological Agriculture Development Co.,Ltd.Suizhou Taibai development strategy and business model.In this paper,the "company+farmers" in the traditional mode of agricultural development based on research and innovation,and analysis of the proposed three new patterns of agricultural development,enrich the contents of the field of agricultural development mode,through field research and analyze the three modes,feasibility studies,will help improve the development of new agricultural model understanding and application of agricultural companies,agricultural companies to help identify new developments made to broaden the company’s scope of business and agricultural development paths,improve agricultural company social benefits. |
