Research On The Development Of Intermediary Business In China's Rural Credit Cooperatives Under The Internet Financial Background

Since the eighties of last century,commercial banks in developed countries the development of intermediary business by leaps and bounds,some commercial banks accounted for half of the intermediary business income has reached half of the total income,a major source of bank profits.Compared with the developed countries,the intermediary business of the commercial banks in China is still in the late stage of development,with few varieties and low level.As a local small and medium-sized financial institutions of rural credit cooperatives,but also belong to the middle business development depression.Although the importance of intermediary business has become the consensus of all levels of institutions,but the intermediate business indicators of the various operations is not satisfactory,the development of unsatisfactory.This paper discusses the development of intermediary business of rural credit cooperatives,analyzes how to promote the development of intermediary business according to the characteristics of local rural credit cooperatives under the current financial situation,and explores the strategies and methods of expanding intermediary business.In this paper,the problem of the proposed,analysis and problem-solving order of ideas for the organization of the full text of the content: Chapter I,Introduction.Chapter II is the theoretical basis of the research.Chapter 3 is the analysis of the current situation of the development of the intermediary business of rural credit cooperatives in China.The main contents are as follows: The main development of intermediary business of rural credit cooperatives and the impact of modern financial environment on the development of intermediary business.The fourth chapter is the SWOT analysis of the intermediary business development environment of rural credit cooperatives in China.This paper uses the SWOT analysis method to analyze the internal and external environment of the development of the intermediary business of rural credit cooperatives in China,and then draws the principles that the middle business development strategy should be followed.The last two chapters are all part of the analysis of the problem;the fifth chapter,China's rural credit cooperatives in the development of intermediary business security measures.The main innovations of this paper are as follows: Through the SWOT analysis,the paper analyzes the internal and external environment of the rural credit cooperatives under the Internet financial environment,and proposes that under the modern financial environment,the rural credit cooperatives from the products,services and market Positioning the three areas to take competitive differentiation strategy to improve product competitiveness and strive for greater market share.