Research On The Development Of Intermediate Business Of Rural Credit Cooperatives In Liaocheng City

Since the eighty’s of last century, a rapid progress of commercial bank intermediate business has been made in the developed countries. Some commercial banks’ intermediate business income accounted has reached the total income by more than half, and becomes the main source of banking profits. But the development of intermediate business of commercial banks in China is still characteristic of less variety and a low level, compared with that in the developed countries.As small and medium-sized local financial institutions in Liaocheng City, rural credit cooperatives more belong to the intermediate business development of depression. Despite the well-known importance of intermediate business, the management targets are unsatisfied. In this thesis, the intermediate business development of Liaocheng rural credit cooperatives is taken into consideration, being analyzed in the current financial situation, and as well as the strategies and methods of intermediate business development are discussed.This thesis falls into four chapters. The first chapter is the introduction of the framework of the thesis, and of background of Liaocheng rural credit cooperatives, which leads to the main argument. Second chapter is the explanation of the necessity of developing intermediate business energetically, which is derived from analyzing the operational features of rural credit cooperatives, according to the concept and classifications of the intermediate business. The third chapter draws out the intermediate business development strategies and principles to be followed, using the method of SWOT analysis. In the fourth chapter, four main steps are offered to promote the development of the intermediate business of Liaocheng rural credit cooperatives.In this thesis, the highlight of innovation lies in two points followed, firstly, customer-oriented marketing strategy must be carried out with pragmatic perspective in developing the intermediate business of Liaocheng rural credit cooperatives, and secondly, in order to enhance the level of service to customers, the conception of intermediate business service interface is proposed.