A Research On Transformation In Profit Model Of China Merchants Bank Under Interest Rate Market

Full liberalization of deposit and lending rates and market-oriented interest rate reform push,will inevitably bring about comprehensive,far-reaching impact on many areas of the bank,bring great impact on its traditional business model.In the paper,takes CMB as example analyzing market profit model transformation under the background of marketization of interest rate which has important practical significance.Moreover,under the new economic conditions,macroeconomic growth slowed down significantly,financial regulatory norms increased significantly,interbank competition intensified,the Internet financial explosion growth and many other factors also has a significant impact on profit model of commercial bank.CMB is banking institutions with high market reputation and influence of the banking institutions,this paper makes CMB as an example to explore the context transit profit model under interest rate market.On the basis of summarizing the theory of enterprise strategic transformation,this paper briefly introduces the general situation,core competitiveness and profit model of CMB.After that,the paper summarizes the problems existing in the profit model of CMB,and deeply analyzes the impact of interest rate marketization on the profit model of CMB.Then,it further analyzes the opportunities,threats,advantages and disadvantages(SWOT)of the profitability model of CMB under the background of interest rate market reform.Finally,with the interest rate market reform as the background,combined with the new economic normal and the rise of Internet finance,the paper disscussdes thinkding and specific path about profit model transformation for CMB.CMB transform profit model should take strategics:establish the "efficiency,quality,scale" balanced development concept,change revenue models,different business strategy and other strategic.Specific path include:accelerate upgrading of products and services;adjust and optimize business structure;actively expand small and medium-sized customers;enhance interest rate pricing and risk management;strengthen talent team construction.