Research On The Development Dilemma And Countermeasures Of China Consumer Finance Company

As one of the first four consumer financial companies approved by China Banking Regulatory Commission,JX Consumer Financial Co.,Ltd,officially started to offer consumer financial service on the end of 2010,in Tianjin.April 2014,JX Consumer Financial Co.,Ltd Xiamen Branch established and started its consumer financial business.In the past 3years,the internal construction jobs of the branch have got developed,and the branch acquired some business achievements.However,JX Consumer Financial Co.,Ltd Xiamen branch meets challenges from many regions when it faces the opportunity for further development.The article starts with the introduction of the development background and current status of China consumer financial industry.Taking JX Consumer Financial Co.,Ltd Xiamen Branch as example,the article imposes two dilemmas it faces:identity fraud and loan fraud which leads to low repayment rate,and the market full of different types of financial companies.Later,it describes the branch internal and external circumstances,analyses the root causes of the dilemma.The article imposes the policies required to develop China consumer financial industry,and some suggestions to the relevant enterprises.