Research On The User Retention Rate Of A Company's Internet Community

With the rapid development of the Internet,especially mobile Internet technology,the concept of community has become a hot topic in recent years.In the business context,the community will often be regarded as a simple marketing tool,access to customer traffic,new sales channels,or the dissemination of corporate brand image carrier.Community operations and customer relationship management and business performance is bundled,community research is mostly on the level of methodology,and ignored as to enhance the economic level,the market supply abundance,the rise of the middle class,the inherent law has undergone tremendous changes in user satisfaction and psychological.This paper focuses on customer relationship management and business model innovation,focusing on the relationship between enterprises and users.Through the study of relevant literature at home and abroad,the concept of Internet community is defined and redefined.This paper focuses on the value of user retention rate from the perspective of the whole life cycle of users.By way of access to data,the next day to retain new users,seven days of retention,five weeks of retention,statistics and calculations.Based on the observation and interview of the behavior of the members of the community,the paper finds out the problems in the operation and management of the Internet community,and probes into the solutions and measures to enhance the value of the user retention rate.From a practical perspective,A company is in the key stage from pure manufacturing enterprise services to the cultural and creative enterprises in transition,through the research and exploration of the Internet community user retention rate,can help enterprises better achieve the transformation from B2B service to B2C service,fully discover and re-examine based on interests and hobbies the composition of the value of the user community,and the co-existence of users.