The Study On Alpine Meadows Tourism Development

In China,as the important part of the land,mountains are rich in natural and human resources.As a mountain vegetation landscape,alpine meadows with ecological water,clean air and other ecological functions.Affected by the temperature and water,alpine meadow in China becomes a scarcity of natural resources due to its unique natural advantages favored by tourists.In this context,alpine meadow areas begin to carry out tourism development to meet the needs of tourists.However,the lack of scientific and rational research makes some of the current alpine meadow tourism development issues increasingly prominent.By reading the relevant literature,the paper combs the concept of alpine meadow tourism.And points out that alpine meadow tourism is based on the meadow resources,which combines the natural landscape of the meadow with the humanistic activities and integrates leisure,vacation and science education.As one of the tourism activities,alpine meadow tourism gives the meadow culture,so that visitors in the tour process both to increase understanding of the meadow resources while enhancing its awareness of protection.The paper chooses Dahaicaoshan tourism zone which is rich in alpine meadow as the research object of alpine meadow tourism development research.First of all,the paper analyzes the present situation of alpine meadow tourism development in Dahaicaoshan tourism zone,and analyzes its resource characteristics and market development from the survey of its tourism resources and tourism market,and then analyzes the achievements and problems of the alpine meadow tourism development.And on the basis of the above investigation,the paper sums up its experience and failure lessons of alpine meadow tourism development in Dahaicaoshan tourism zone.Then,the paper gives the idea from the theme of the image,tourism product development and marketing,post-operation management to other aspects for alpine meadow tourism development in Dahaicaoshan tourism zone.Finally,the paper reflects on the case of alpine meadows tourism development of Dahaicaoshan and summarizes the revelation so as to provide reference for the same type of development of alpine meadow tourism.