Study On Customer Relationship Management Of Mandarin Oriental Bangkok Hotel

With the arrival of big data and cloud data era,the algorithm is constantly evolving,also the Internet era is accompanied arrived.E-commerce becomes the new logo for the current business.From the beginning consumers only buy what suppliers produce,changes into suppliers produce what consumers need.This means that producers can better grasp the demand of consumers,and then they can have a wider consumer market.Thus,customer is the important factors of the success of the new economy era.From the core research content of this article—definition of customer relationship management(CRM),it refers to the whole commodity trading process between enterprises and customers,through using of cloud data management system,to analyze customer preferences,and provide the best sales products and services,meanwhile,it also can realize customer consumption preference and potential customers market analysis according to the existing data system.From this perspective,the CRM system studied by this paper can sort out useful information from previous multifarious data information,so as to help enterprises to dig new customer data and even potential customers market.In recent years,under the driven of new wave of global tourism,Thailand's tourism has entered a new development,which also promoted the rapid development of Thailand's entire GDP.In addition,Thai people's gini coefficient improved,the people's living standards also greatly improved,and development of domestic hotel industry has faced an unprecedented market opportunity,however,the improvement of industry system also brought us a great crisis.Thus,how can we better adapt to the upcoming changes,as well as raise our ability of resistance to further strive for more customers is the starting point of research of this article.Thailand Mandarin Oriental hotel is one of the ten world famous hotels,also it can be said to be the most top one in the whole Asia.Since its establishment,it always have been attached great importance to the user experience,and adhered to put the customer satisfaction in the first place,in order to further contribute to improvement of customer retention and maintain loyal customers.In follow-up studies,this paper will start from its history,to analyze its mode of operation,as well as the deficiencies,so as to carry out the core research of this article.Based on its culture and actual development demand,through the introduction of customer management technology,it aims to improve the quality of service,as well as to provide customers with perfect service,and deserve the honor "the world's top ten hotel"!...