Study On Cultural Perception System Of Rural Tourism Of Dong Minority In Cheng Yang, Guangxi

When urban cultural consumption grew,the public became increasingly involved in the countryside,their natural pastoral,alternative amorous feelings,cultural imagination,and the demand of spiritual liberation have getted the attention by developers,rural cultural tourism also began to become a prairie fire market in the tourism market flow.Chengyang Bazhai is one of the many rural cultural tourism scenic spots in China,which also getted along with the cultural consumption spring and invseted in the supply of cultural tourism products and services eagerly without recognize their cultural capital,and soon There become the problem including a contradiction between the type of cultural resources and the cultural tourism product system,a low level of product development,a simple mode of development mode,the product and service type can not meet the needs of tourists and so on.Actually,the traditional culture system of Dong nationality in Chengyang Bazhai is well preserved,and the natural ecological landscape is excellent.The traditional aesthetic orientation and values of the Dong people combine the natural and social life,not only have a deep level of visualization and impact,but aslo has a rich cultural resources reserves in the perception level and aesthetic level.But the scenic area is still remain a simple tourist culture tourism products,which lack of participation and strong experience.Product space layout present fragmentation and non-equilibrium state because of lacking planning,and their competitive advantage is declining.Based on the new requirements of rural tourism in the era of economic experience,and takes the cultural resource type of Chengyang Bazhai as the foundation of innovation,trying to combine the cultural resource type,the level of cultural tourism product and the trend of popularization of consumption demand.Building a new product and service system,and planning a new cultural tourism space layout,showing the cultural charm of Chengyang Bazhai more three-dimensionally and deeply.In the moment of the rural tourism growing development,to meet the aesthetic experience of the public with "pleasure the eye and ear,pleasure heart and mind,pleasant spirit"which is the best realm of the cultural tourism products can achieve.If the product and service design can meet the public 'in the ears,eyes,heart,mind,spirit expectations,to achieve all-round requirements of sightseeing,learning,leisure,escape and relax,then their can control capital better,and achieve effectivecombination between rural cultural tourism and contemporary cultural consumption,to maximize the value of cultural resources,and promote the common realization of rural tourism economic benefits,social benefits and cultural benefits.