The Research On The Product Structure And Optimization Of Cruise Tourism In The Three Gorges

Cruise tourism is the inevitable choice of tourist consumption demand upgrade and refinement.The annual growth rate of global cruise tourists is 8%after 2002,which is higher than the growth rate of global tourists.Compared to north America and the European market,China’s cruise tourism development level is relatively low,but it develops rapidly and enjoys increasing international influence.In recent years,the average annual growth rate of china cruise travelers is more than 30%and has became Asia’s largest cruise market.However,in the face of the huge potential of domestic cruise market,cruise tourism products can not adapt to the upgrading demand of tourists,such as the low product quality,the homogenization tendency,the phenomenon of domestic cruise tourism is only equivalent to the tour and so on,The reason is that the cruise tourism product structure is not reasonable and need to be optimized.Therefore,learning the successful experience of foreign and domestic cruise tourism product structure and took The Three Gorges as an case example to optimize cruise tourism product structure becomes the key to solve the problem.In addition,The Three Gorges are the only gorges that can be visited through cruise in the world,it is the key product for us to participate in the international tourism market,Optimizing the cruise tourism product structure of The Three Gorges helps to achieve the transformation and upgrade of The Three Gorges cruise tourism.The thesis studied on the cruise tourism product structure,based on the perspective of industry integration and experience,used the method of comparative study,field investigation and SWOT to analyze the domestic and foreign cruise tourism product structure,and then optimized the product structure of The Three Gorges cruise tourism to provide new ideas for The Three Gorges cruise tourism transformation and upgrade.Accordingly,this paper expounded the selected topic basis,research design and theoretical basis firstly,and then made a comparative analysis of domestic and foreign cruise tourism product structure and summed up the experience and lessons from four aspects:consumption structure,type structure,time structure and space structure.Studied the optimization of The Three Gorges cruise tourism product structure lastly,pointed out that The Three Gorges cruise tourism product structure problems and put forward The Three Gorges cruise tourism product structure optimization path on the basis of SWOT analysis of The Three Gorges cruise tourism product.The innovation of this paper lied in:firstly,this study was based on the perspective of industry integration and cruise tourism product structure to propose that cruise tourism product structure is divided into four basic structure:consumption structure,type structure,time structure and space structure,which enriched and expanded the cruise tourism product research theory.Secondly,this study took The Three Gorges cruise tourism as a case example and put forward the path of optimizing the type of inland river cruise tourism product structure,which filled the gap in the academic research on the cruise tourism that focused on the ocean cruise tourism.