Research On The Optimization Of Marketing Strategy Of Success Company

China's graduate education development and economic development of the huge demand for relevant personnel,the next 10 years,the number of Chinese professional master's degree will rapidly expand enrollment and apply for a steady growth in the number of the corresponding examination and counseling industry also usher in development opportunities.As more and more companies join the industry,Success Company faces growing competition.Through the analysis of the social environment of Success Company,it is concluded that the education policy is the direct cause of the substantial growth of the relevant personnel training in the future;the economic development need is the intrinsic reason for cultivating the related talents;meanwhile,the Internet age has formed the new special mainstream Media,consumption habits,and mobile Internet will become the trend;in the network technology,interactive technology,Mu class development and application of context,the education and training industry will have a huge and long-term impact.The micro-environment analysis shows that the industry market of the company is relatively quantifiable,showing the distribution characteristics of concentrated areas,centralized professional colleges,centralized institutions and rigid market demand attributes.It also points out the characteristics of market consumers' fragmentation demand.Product homogenization of serious environmental conditions to provide value-added services to become the focus of competition and way out.Combined with market distribution,customer demand characteristics,the status quo of competition and the future development trend,pointed out that the company's current market problems and deficiencies.Then,combined with the relevant service marketing theory,the characteristics of customer demand,market development opportunities,the advantages and disadvantages of the company's resources on the existing marketing mix to make optimal recommendations.(2)to take advantage of the introduction of the interview counseling skimming products to take pricing strategy for the serious homogenization of the written test to take and too much of the opportunity to take advantage of the Internet,(3)the channel is convenient,first grasp the trend of the mobile end channel,followed by peer-reference approach,through strengthening the management of existing marketing channels to improve the efficiency and output;(3)to facilitate the channel,(4)emphasis on the promotion of soft advertising on the positive effects of education and training industry,attention to the introduction of students to promote the channel and the policy of stealth development;(5)attention to the teacher's influence,and internal communication between departments,Loss of customer satisfaction behavior is strictly prohibited,the formation of respect for teachers love the corporate culture.(6)reduce the registration link,increase the service process experience.(7)focus on adjusting the network image display,to strengthen the physical evidence collection and control.