The Motivation And Financial Effect Analysis

The complicated domestic competition and the rapid development of economy,has created a booming batch of home appliance industry,many companies are no longer limited to occupy the domestic market share,as a result,international expansion is become the trend of that time.One of the quickest ways is international operation,many enterprises choose transnational m&a as a strategic choice.The connotation of m&a is very broad,usually by a strong absorption of a company or companies,in order to obtain the ownership of all or part of the enterprise,or the control of the enterprise.The reasons for the merger are different,but they are all for getting the rapid development of the enterprise.To enter foreign markets for the first time,many chinese enterprises often encounter barriers to trade,the success of the transnational merger and acquisition,the target enterprise can effectively circumvent the trade barriers,rapidly expanding its product international market share.In this paper,the acquisition of German kuka group by media group is analyzed in this paper,which focuses on the analysis of the motivations of cross-border mergers and acquisitions,and evaluates the financial effect of the enterprises before and after the merger.The structure of the article as follows:The first part,introduction,expounds the significance and background of the topic,and obtains the basic thesis structure by combing the corresponding domestic and foreign theoretical literatures.The second part,respectively from the theoretical definition of transnational mergers and acquisitions and financial effect,including the concept of cross-border m&a,motivation and theoretical basis,and the concept of financial effect,presentation and evaluation method of association;The third part introduces the basic situation of midea's acquisition of kuka company,including the motivation of m&a,the process of merger and acquisition,the characteristics of m&a and the process of merger and acquisition.The fourth part analyzes the case of China and the us group's m&a motivation,according to the research shows that the acquisition is based on the viewpoint of synergy and market value underestimated the merger and acquisition activity,home appliance industry affected by the national policy is more,media group acquisitions German library card group also has close relationship with the national industry and the policy support.The fifth part further study of the library card group's financial effect of beauty,in the short term,mergersand acquisitions rapidly promoted the company's market value,media group share price volatility is larger,value increase rapidly.In the long run,mergers and acquisitions have a profound impact on the operation ability,profitability and solvency of enterprises.First,the financial effect of the merger is analyzed from a single financial indicator.Finally,based on the overall effect of the m&a,the EVA model evaluates the performance of the merger,and whether there is a positive financial synergistic effect.The sixth part summarizes the experience and enlightenment of m&a and needs in correct positioning,target enterprise mergers and acquisitions are drawn to choose the right means of payment,the success of mergers and acquisitions is the financial integration,so a long time in the future,midea group need to strengthen and library card group financial integration,finally achieve the goal of the combination.