Research On The Simple Fast Loan Marketing Strategy Of Jiyang County Branch Of Agricultural Bank Of China

With the development of economy,the development speed of small enterprises rapidly,and in the economy and create jobs has played a more and more important role,the state has issued a number of policies to support the development of small enterprises,but small business financing problem is still outstanding,especially difficult financing through state-owned banks,has become a limiting factor for further development of small enterprises and diversified financing channels,with today's era,and with the cooperation of large enterprises right increasingly fierce competition,and in cooperation with large enterprises,the bank's right to speak more and more low,the old bank mainly rely on large enterprise profit model has been greatly impact various financial institutions,will have a new profit growth point to small enterprises,and then launch the appropriate for the small enterprise financial assets Goods,Agricultural Bank also follow the development of the times,the timely introduction of small business loans Chien fast the loan,for the small enterprise financing problem is optimized in the loan approval,access,mortgage loan process,can solve the problem of small business loans difficult to some extent,on the JY local situation,has built an area a garden industry" regional economic characteristics of the brand,introduced a total of more than 300 small and medium-sized enterprises,most of which Small and micro businesses,plus this year for the "heavy regulation of small and medium enterprises",removing most of the small scale,less investment,serious environmental pollution and does not have the legal procedure of small enterprises,making the overall quality greatly small enterprises in JY County,the total stock can reach more than 3600,which also JY agricultural The marketing work has laid a good customer base,but in the process of landing the product marketing,the marketing effect of the loan variety is very limited,and there are still many problems in the marketing strategy.In this paper,through simplified lending for small businesses and micro marketing environment and macro marketing environment and marketing situation analysis,and using SWOT analysis tool for JY bank marketing work advantages disadvantages opportunities and threats to the four aspects of the analysis described,standing in the Agricultural Bank of JY angle,and 4Cs based on 7Ps marketing theory,aims to analyze the applicability of existing products for JY branch of small business loans in this simple loan marketing in lower priced,promotions,sales channels,to strengthen the personnel allocation is still in shortage,low quality operation strategy and tangible demonstration strategy problems Co.according to the causes of the problem,one by one put forwardtargeted marketing strategy,which is to find out the product better from the angle of bank marketing strategy,at the same time for agricultural JY The target market positioning is analyzed,and the target market is divided into three main markets: the rural market,the county market and the park market.The key points of marketing are analyzed.Finally,the safeguard measures for the successful implementation of marketing strategy are put forward.Such a study,on the one hand help JY bank in the small business loan simple marketing provide certain theoretical basis,improve marketing efficiency,and promote the development of the business,to provide good support for the development of JY bank small business credit business,on the other hand also helps to enhance the JY Agricultural Bank small business the loan marketing efforts and to speed up the delivery efficiency,the operation index and benefit index JY of Agricultural Bank of China will play a certain role in promoting.