Research On The Path Of Rural E-commerce Developmeut Under The Background Of "Internet+"

With the development of computer network information technology,our country has entered the information age step by step.The rural areas of our country are vast,and the rural residents are still the main body of our population.Thanks to the importance attached by the Party and the government to the issue of "three peasants",the economic and social development in rural areas has achieved unprecedented development.Under this background,the vast number of rural residents have shown strong productivity and purchasing power.Rural residents live in scattered areas,it is difficult to attract large commercial enterprises to develop in rural areas,and the poor circulation of commodities has become an important factor that restricts the economic and social development of rural areas.It is clear that e-commerce,as a new business model based on the Internet and modern logistics technology,can be an important means to solve the above problems.Therefore,e-commerce can be greatly developed in rural areas and play a prominent role in rural construction.Based on the important position of rural e-commerce in rural economic and social development,this paper takes Heze City of Shandong Province as an example to study the development path of rural e-commerce.The research content is divided into six parts: The first part of the introduction,expounds the research background and research significance of the paper.Check the literature of scholars at home and abroad to review and explain the research methods of this article;The second part of the theoretical basis of rural e-commerce,the analysis of rural e-commerce related theories,for the study of the necessary theoretical support;The third part analyzes the current situation of rural e-commerce in Heze City,Shandong Province.Through interviews and in-depth interviews,the author analyzes the current situation of rural e-commerce development in Heze City and points out the advantages,disadvantages,opportunities and challenges of the development of rural e-commerce in Heze City;The fourth part analyzes the development path of rural e-commerce in Heze City.It mainly summarizes the development path of rural e-commerce in two major rural e-commerce counties in Shandong Province.The fifth part of the development of rural e-commerce in Heze City,including strengthening the construction of rural e-commerce platform,construction of agricultural product standardization system,construction of a complete logistics system,the government to increase support;The sixth part is the conclusion of the article.