A Study On The Influential Factors Of The Development Of Internet Insurance

The booming of the Internet has brought great changes to the insurance industry.In order to keep up with the pace of The Times,Internet insurance has emerged as an emerging industry in the insurance industry and has been in full swing in recent years.It changes the product,sales,service and competition mode of the insurance industry,and relocates the relationship between enterprises and users in each link of the value chain.It is oriented by user demand and adopts new information technology such as mobile Internet,cloud computing and big data.Internet insurance products have the characteristics of scene,miniaturization,customization,scale,and on-line quickly.Moreover,its embedded,interactive marketing model and automatic compensation process greatly improve the user experience,so it is deeply loved by consumers.Therefore,the research on the factors influencing the development of Internet insurance in China has important guiding significance for the future development of the industry.This paper first introduces the relevant concepts,theories and models of Internet insurance,and analyzes the advantages of Internet insurance by comparing with traditional insurance.Then reviews the development of Internet insurance,introduces the current situation of the development of Internet insurance in our country,and comparing with the foreign developed countries,shows the existing problems in China.The factors influencing the development of Internet insurance is divided into traditional factors and special factors in qualitative analysis,traditional factors mainly include the policy level,economic level,population level,the insurance development level factors;special factors refer to the progress of science and technology and the development of electronic commerce,etc.Finally,according to the results of qualitative analysis,choose the appropriate indicators in each level,using provinces panel data from 2014 to 2015 to multiple regression analysis,to study the effects factors on the development of Internet insurance degree and direction,and make recommendations according to the empirical results.It has been found that the per capita disposable income of the economic level,the total population of the region and the insurance depth have a significant positive impact on the premium income of Internet property insurance.The penetration rate of mobile phones has a significant negative impact on premium income,and the impact of per capita fixed asset investment and Internet penetration is not significant.Among the various factors,economic growth is the most important.The second is the advancement of science and technology and the development of the insurance industry.Population growth is least important.