| In July 1980,China Post officially opened the Global Postal Speedpost Service(EMS).In order to further meet the market demand and better serve customers and society,China Express Service Co.,Ltd.and China Post Logistics Co.,Ltd.have been established one after another.In December 2008,the National express delivery and logistics completed the integration and established the China Post Express Logistics Company.On June 10,2010,China Post Express Logistics Co.,Ltd.completed the joint-stock system transformation and established "China Post Express Logistics Co.,Ltd.China Post Express Logistics Co.,Ltd..Shandong Branch was established in January 2009.It is based on the State Council’s Postal express delivery logistics joint-stock reform plan and integrates the business,personnel,and assets of the two major sections of Shandong Post Company and logistics.,according to the modern enterprise system of large state-owned enterprises,Specifically responsible for the production,management and management of the Postal express mail business in the province.Express delivery service is a fast growing and profitable business in the Postal service,and it is also the most competitive business in the market.From the Chinese market,from 1980 to 1986,it was the exclusive operation of the Postal service.In 1986,DHL(DHL Global)entered the Chinese market.Since then,Fed Ex(FedEx)in 1987,UPS(United Parcel Company of the United States)in 1988,and TNT(TNT Post Group of the Netherlands)in 1990 all entered the Chinese market.After 1990,these five major competitors began to truly compete in all directions.The four foreign companies that have entered the country are global multinational express companies.They have their own fleet and a huge international network.The international network of postal express delivery mainly relies on the international network formed by postal services of various countries under the initiative of UPU.Because the development level of postal services in various countries varies greatly and is a different interest subject,it is difficult to form a unified,standardized,and efficient international network.In general,the international network of postal express delivery is loose,and the service to customers is insufficient,and it is at a disadvantage in the competition.In a short period of time,multinational express delivery companies have won considerable market share from Postal couriers.In terms of domestic express delivery market,Postal express still dominates,but civil aviation express and China Railway Express,which have strong industry-supported competitors,have cut off a large part of the relevant industry express delivery market,and they are gradually infiltrating into other industries.It gradually poses a threat to postal delivery.From the perspective of business in the same city,large and small express delivery companies operate flexibly and cheaply,and they also exert great pressure on postal couriers.Moreover,with the rapid growth of the city express delivery business,the development potential is large,the profit is large,the Postal express delivery can not hand over this market.This paper analyzes the market situation of Shandong post express delivery service,combines the advantages of enterprise resources,and comprehensively uses various tools and methods of strategic management,and draws conclusions from mathematical statistics and social investigation methods.We will analyze and study the competitive environment and marketing strategy of express delivery services,and determine how enterprises should take advantage of opportunities,avoid threats,make use of their advantages,make up for their disadvantages,establish a firm foothold in the fierce market,and continue to survive and develop in the future.According to the specific situation faced by enterprises,this paper puts forward the reasonable marketing strategy that can be adopted by Shandong Post to develop express delivery service,and makes effective marketing strategy implementation and control measures. |
PDF Full Text Request