The Corporate Business Marketing Strategy Research On Jinan Branch Of Agricultural Bank Of China

Commercial banks are not only an important source of income for their business,but also the most competitive areas of commercial banks.With the development of China's reform and opening up,the rise of foreign banks,commercial banking marketing has been interpreted as the focus of competition between commercial banks,commercial banks to the public business marketing strategy to enhance the competitiveness of commercial banks market is essential effect.At the same time,in the face of the development of Internet finance,the interest rate marketization and other financial environment changes,commercial banks are facing enormous competitive pressures,and their marketing strategy innovation will be the commercial banks to respond to challenges and achieve sustainable development inevitable choice.As a secondary branch,Agricultural Bank of Jinan branch in Jinan economic and financial development in the prominent position,operating efficiency is located in the forefront of the four lines.Agricultural Bank of Jinan branch strongly respond to the call of the higher level,in the jurisdiction of the public to carry out business transformation and marketing,and achieved certain results.But must be soberly aware that the branch of the public business in the marketing idea,marketing team,the target market and marketing mix and so there are still some problems,seriously restricting the Agricultural Bank of China branch of the positive development of the business,objective requirements Agricultural Bank of Jinan branch Combined with the macroeconomic and micro-environment of financial development,combined with their own situation,change the business philosophy,optimize the marketing strategy,select the target market,strengthen the team building,in order to public business breakthrough development to provide strong support.Therefore,under this background,this article mainly analyzes the present situation and problems of the ABC's marketing to Jinan Branch of ABC,systematically explores the macroscopic environment and microcosmic environment of Jinan Branch of ABC at this stage,combined with its macro and micro environment,from the product,price,channel,promotion and other aspects of the marketing optimization strategy,and puts forward the relevant supporting measures,hoping to provide some reference for the future developmentof China's agricultural bank service.