Research On The Influence Mechanism And Countermeasures Of Internet Finance To China's Commercial Banks

In recent years,the Internet Finance developed rapidly in China,After a period of accumulation,internet companies have mastered a large number of user data,they understand the needs and preferences of the user's financial services through data analysis,and its main financial functions are infiltrated from the initial payment and settlement to the business fields of traditional commercial banks,such as query payment,consignment fund,asset management and credit management.Crowd-funding?P2P?third-party payment are slowly changing public life style,Internet finance has swept our life and almost become the leading role of people's lives.The development of Internet finance brings opportunities and challenges to the traditional finance.Compared with the traditional financial model of commercial banks and other financial institutions,the Internet financial model has many advantages and unique features.The traditional intermediary function and middle business income of commercial banks are also seriously affected by the impact of Internet finance.Internet finance has begun to compete with commercial banks in many ways and affects the business activities of commercial banks.The Internet financial prosperity not only shows the progress of science and technology,but also reflects the boundless vitality of the internet.Internet finance not only brings new ideas to the traditional finance,injects new blood,but also brings new challenges,and brings about new cooperation.As the main business model in the financial field,what the bank will face is the problem that we need to study and discuss urgently.This paper first analyzes the development status of Internet finance at home and abroad,targeted analysis of the development status of China's Internet Finance and the specific situation of China's financial industry,aiming at the development characteristics of Internet Finance in China.Secondly,through SWOT analysis,this paper analyzes the opportunities and challenges faced by China's commercial bank JS bank under the background of the vigorous development of Internet finance.Based on this analysis,it puts forward the future development direction and countermeasures.In spite of the booming Internet finance,the development of commercial banks has been hindered.But compared to the Internet Finance with shorter development time,commercial banks have strong financial advantages,high-quality customer groups and perfect credit risk management system,which still have strong advantages in many areas.Although Internet finance will intervene and influence commercial banks in a short time,the role of commercial banks in the short term is hard to replace.On the basis of SWOT analysis,this paper puts forward some suggestions and Countermeasures for the future development of commercial banks in combination with specific case analysis.