Influence And Countermeasures Of Internet Banking For Commercial Banks

Since entering twenty-first Century, the Internet has an invisible power to affect the development of the traditional financial industry. Internet Banking, as a typical representative of the financial innovation, his business growth in geometric progression. Some financial innovations,which are structured by fragmented Internet financial(such as Yu’ebao), third party payment(such as Alipay and Tenpay), and EB financing(such as Aliloan) etc. are booming. They are impacting the traditional banking business, such as assets, liabilities and intermediate business, and it has already become the hottest topic in the financial business. In this important historical moment, the traditional commercial banks are faced with great opportunities and challenges.Exploring and studying how the traditional commercial banks use their own advantages to cope with challenges and successfully transformed into the current situation is the main mission to the financial practitioners and scholars in the present.Since 2013, the development of Internet banking in China has made great achievements, showing explosive growth in the trend.In current, studying the impact of Internet banking on the traditional financial industry and countermeasures is important. First of all, it is conducive to enrich and develop the basic theory of Internet banking and Inclusive Finance, get the clear direction and trend of the Internet banking and Inclusive Finance. Secondly, it is beneficial to promote the integration of domestic traditional financial industry and the Internet industry, enhance the competitiveness of the financial industry, and also has important guiding significance and value for the smooth transformation of traditional financial industry and inclusive finance.This paper reviews the development of Internet banking, analyzes the current situation, features and positioning of the Internet, and makes a further research of the business model of Internet banking. Secondly, this paper analyzes the advantages, disadvantages, opportunities and challenges of the commercial banks in the background of the rapid development of the Internet banking by SWOT analysis. Although the development of Internet banking business has a certain impact on commercial banks, but commercial banks have a high quality of customer groups and a comprehensive credit risk management system, in the field of financing, payment and settlement still has a great advantage. Although in the short term, the Internet has a certain impact on the commercial banks, but it is still difficult to replace the traditional commercial banks in a short term. On the basis of SWOT analysis, this paper puts forward the countermeasures of commercial banks how to deal with the financial impact of the Internet, and analyzes the typical cases of Bank of Beijing.As a dazzling star of China’s banking industry, Bank of Beijing has made considerable progress in recent years, and has a good reference value and application value in the process of coping with the impact of the Internet wave. In the wave of the Internet, Bank of Beijing fully leveraged new technology, cloud computing, data, networking and other new technology into productivity and create a huge commercial value for the development of Bank of Beijing. He took the lead of the direct banking model to the practical application in the domestic, through this new business model, Beijing bank’s service extends to the whole country, successfully break the regional restrictions. The promotion of small and micro banks and VTM machines helped Bank of Beijing to make up their disadvantage of lack of own networks, succeed in expanding the service radius in the region at a lower cost.Internet Banking new format, based on the Internet technology, will be integrated with commercial banks, mutual benefit and win-win, become the new growth point of the financial industry, will provide effective support and services to the development of the real economy and the business innovation. Through leveraging the tide of Internet banking in the development, actively developing electronic business platform and exploring the win-win cooperation with Internet enterprise, Commercial banks can rely on large customer resources, make full use of big data, cloud computing technology and use the advantages of professional risk control ways to promote the occurrence of a new round of financial changes, to achieve the Pratt & Whitney of the financial industry, smooth transition and the benefit of the whole society.