A Study On The Time-lag Effect Of Competition Strategy On The Enterprise Performance Of Listed Electronic Manufacturing

In recent years,with the industrial changes of global economies and the increasingly complex business environment,they have brought development opportunities for the company’s business activities and brought certain challenges to their strategic choices.All types of companies want to maintain Sustained competitiveness must choose the right strategy and implement it effectively to occupy a certain share in a complex market environment.Therefore,it is particularly important for companies to implement competitive strategies to promote their own development and improve their performance in a fierce environment.The research at this stage mainly focuses on the impact of competition strategy on the short-term performance of the company.It is analyzed that the implementation of the competition strategy can quickly improve the short-term performance of the company,but the impact of the competition strategy on the long-term performance of the company has not been studied too much.From the perspective of time,there is a certain lag effect on the impact of the company’s implementation of the competition strategy on the performance,and at the same time,the performance will continue for some time.This is the “time-delay effect” of the competition strategy on business performance.This paper studies the time-delay effect of competitive strategy on firm performance from an empirical perspective.First,the type of firm’s competitive strategy is identified by means of factor analysis;secondly,firm performance is measured by means of portfolio evaluation;on this basis,the vector is used.Regression model(VAR)and panel vector autoregressive model(PVAR)build a relationship model between competitive strategy and enterprise performance in electronics manufacturing,and use pulse response curves and variance decomposition to further analyze the time lag effect of competition strategy on firm performance.The implementation of competition strategy affects the lag,continuance,sensitivity and variance contribution rate of the performance.The following conclusions are drawn:First,the lags behind the implementation of a competitive strategy affecting the performance of companies,that is,companies that implement competitive strategies,will not immediately bring about the improvement of performance,but will lag for some time.Based on the empirical results of the time-delay effect of classified enterprises,it is found that there is a lag period for low-cost strategies affecting corporate performance,and there are 5.5 lag periods for the impact of differentiated strategies on corporate performance.Secondly,the implementation of a competitive strategy by an enterprise affects the continuity of performance,that is,the improvement of corporate performance after the implementation of a competitive strategy does not immediately disappear,but willcontinue for some time.Based on the empirical results of the time-delay effect of classified firms,it is found that the impact of differentiated strategies on firm performance has a long duration and can have a 7-period effect,while the impact of low-cost strategies on firm performance also has a continuation period.Produce a 2.5-period effect.Third,the sensitivity of companies’ implementation of competitive strategies affects performance,and companies that implement competitive strategies have an impact on performance and exhibit certain sensitivities.Based on the empirical results of time-varying effects of classified companies,the sensitivity of differential strategies to corporate performance reached the highest value in the 9th period,which was 0.026,while the sensitivity of low-cost strategies to corporate performance reached the highest value in the second period.It is 0.014.Fourth,the variance decomposition results of competitive strategies affecting corporate performance show that the contribution of low-cost strategies to the variance of corporate performance is less than the differentiation strategy.Based on the empirical results of the time-varying effects of classified firms,it was found that the variance contribution rate of corporate performance reached stability in the 20 th period,and the variance contribution rate of the low-cost strategy to the corporate performance was2.3895%,The variance contribution rate of the differentiation strategy to corporate performance is 5.6677%.Based on this,the following policy recommendations are proposed: At the government level,government policy support and service guidance mechanisms will be strengthened;and electronic product approval and market entry will be accelerated.At the enterprise level,it clearly defines the strategic positioning and maintains sustainable competitive advantage;it integrates low-cost and differentiated strategies to achieve complementary advantages.