Corporate Social Responsibility,Risk-taking And Company Performance Of Chinese Tourism Listed Companies

In recent years,environmental disasters such as hazy weather have frequently emerged,which have led to heated discussions among the public and social media.It further promoted people's environmental awareness and increased people's concern for corporate social responsibility.Consumers' concern for corporate social responsibility has prompted more and more companies to pay attention to social responsibility and participate in corporate social responsibility.Although tourism companies have great dependence on natural and social environments,their irresponsible behaviors often occur(such as"Yunnan tourism market chaos" and "pricey prawn")and have caused widespread discussion in the society.This not only caused great harm to the corporate image,but also had a negative impact on the entire industry.Based on this background,this study explores the relationship between corporate social responsibility and company performance and the working mechanism.This paper firstly gives a brief overview of the connotation and development of corporate social responsibility,and summarizes the definition of tourism corporate social responsibility.Secondly,the relevant basic theories are introduced and relevant literatures at home and abroad are carefully sorted out to find the breakthrough and focus of this study.Thirdly,according to the related basic theories,the relevant literature is analyzed and summarized,and the hypothesis of this study are put forward.Based on the research hypothesis,the corresponding multiple linear regression test model and mediate effect test model are constructed,and the variables in the model are defined and measured.Finally,using the constructed test model to conduct empirical analysis of sample data,summarize the results of empirical analysis and make recommendations.The main conclusions of this study are as follows:First,there is an inverted U-shaped relationship between corporate social responsibility and company performance of listed tourism companies.In other words,company performance first rises to the highest point as the level of corporate social responsibility increases,and then declines as the level of social responsibility increases.Second,there is a positive correlation between corporate social responsibility and risk-taking of listed tourism companies.Third,risk-taking plays a full intermediation role between corporate social responsibility and company performance of listed tourism companies.