Research On The Improvement Of Quality Of Meituan Takeout Service

The popularity of mobile Internet,the development of technology and the acceleration of the pace of life and work spawned the "lazy economy",providing a broad space for the development of catering takeaway platform.The catering takeout platform is rising rapidly by making Users by burning money crazy.In October 2015,the Meituan Network and the Public Comment Group with merged be Meituan Comment with double CEO,double brands.Since 2016,Meituan Takeout,Eleme Takeout,Baidu Takeout become the most strong firm,And the Takeout O2 O form a situation of tripartite confrontation(BAT war).According to Trustdata monitoring data,since 2017,the Meituan Takeout has gone beyond the Eleme Takeout,Baidu Takeout,and is the first to Takeout O2 O industry.In August 2017,Eleme Takeout successful takeover of Baidu Takeout and allowed Baidu Takeout to operate independently for one year.At this point,Meituan Takeout and Eleme Takeout start the hutch hegemony tour.Due to the fact that the profit from takeaway O2 O is not very good,its sustained development needs strong capital support.The Tencent and Alibaba are behind Meituan Takeout and Eleme Takeout.And the barbaric growth of the crazy money burning model will be replaced by eventually lead a sustainable rational development.So,in the future,how Meituan Takeout will be as a equal and shows itself in the takeaway O2 O with Eleme Takeout which market and focus on "what to eat" ? Today,the consumer is paying more and more attention to the quality of life.It can only rely on quality and service.This paper based on the theory of service marketing and quality control,use the SERVQUAL model of PZB,from the six dimensions of security,reliability,responsiveness,tangible,empathy and enterprise image,the service quality evaluation system of the Meituan Takeout is constructed.were compared and analyzed through questionnaire investigation of service quality for Meituan Takeout workers and consumers perception,finds out the main problems and causes of the existing delivery service quality.According to the Meituan Takeout,Eleme Takeout,Baidu Takeout competitive analysis,internal environment analysis,and consumer analysis on the service quality score,the Meituan Takeout current service quality is good,but consumers still not strong enough the conclusion.And from the five aspects of strictly controlling food quality,improving the quality of Web Service,strengthening distribution norms,improving service soft power,and improving consumers’ perception of service quality,it puts forward countermeasures for improving the quality of takeaway service.