| Since the reform and opening up of China,the market economy has flourished in the tide of history.Under the big social background of the reform of state-owned enterprises in China,especially in the process of the successful reform of the socialist market economic system,the enterprises of all walks of life have developed rapidly and gradually become the main force of our country’s economic construction.It has laid a foundation for the development of the country’s economy and laid a solid foundation for the realization of the common prosperity of socialism and a well-off society in an all-round way.The prosperity and development of Chinese enterprises have great practical significance,including increasing social employment and narrowing the gap between urban and rural areas,etc.As far as China’s current situation is concerned,there are still many difficulties to be solved in the course of development,and the shortage of funds is the top priority.The difficulty of enterprise financing in our country has now formed a normal problem,which seriously hinders the stable and healthy development of the enterprises,and has become a stumbling block to the prosperity and development of the market economy in China.Although the problem of self qualification in our enterprises is the main reason for their financing difficulties,the development of our financial system is too slow,the investment and financing system of capital market is not perfect,and the lack of innovation of financial instruments is the same reason that can not be ignored.Therefore,in order to solve the financing problems of our enterprises,including the problem of enterprise financing,scientific and effective choice of enterprise financing way is one of the thinking directions to solve the problem.This article first describes the research background,and expounds the related concepts and theories of enterprise financing,including the basic theory of enterprise financing,financing methods and so on.Through combing the related concepts and theories,it lays a solid foundation for the follow-up research,and then summarizes and generalizes the current situation and problems of enterprise financing in China.The case analysis of W company is the key point of this article.This paper makes a concrete analysis of the business level and financing status of the enterprise.According to the actual situation of the enterprise and the operability of the current financial market,this paper provides the financing way of issuing convertible bonds and the feasibility analysis of the scheme.At the same time,the performance and the realistic meaning are also analyzed.The possible impacts and risks are demonstrated in the semantic aspect.This paper mainly studies the economic environment and corporate financial situation of W company,and compares the situation of similar D companies before and after issuing convertible bonds.The data involved in this paper are mainly from the government authority website,the existing archives of our National Bureau of statistics,the internal data of the company,the public financial statements and the long-term accumulated data of the financial industry.At the same time,using graphic,graphic and other intuitive display to analyze and summarize the data involved in W company,so that the article is more convincing.By comparing and analyzing the vertical comparison of the time dimension and the horizontal comparison between the same types of enterprises in the industry,the conclusion is more intuitive and easy to understand.Finally,through the study,it is concluded that W company can solve the financing needs of the company through issuing convertible bonds,and draw relevant conclusions. |