The Investment Decision Analysis OnReal Estate Project Of Central Water City In Wuqing Cistrict Tianjin

The real estate industry which has gown out of the Golden Age,has into an industry with a well developed market——rational decisions from buyers,plans from developers,which means a higher quality of products.Projects now are of great scale and higher construction requirement;under the influence of public policies,environment changes,there also is a lot of uncertainty.In recent year,as policies become more and more regulated,initial investments are growing more and more.Therefore,analysis is absolutely important.This essay talks about the content,method and processes of investment decision making using Tianjing Zhongyangshuicheng project as an example.Zhongyangshuicheng land holds the new policy;therefore analyzing this project provides a future reference—a scientific analysis—for projects under this new policy.First,the essay talks about the basics of the land,including location,transportation and geography;second,the essay analyzes the nvestment environment,marketing environments,local policies and competing projects,and derives a pricing and marketing plan;third,it calculates economic indexes such as sales profits,interal profits,NPV,payback period,break even point and etc.for the Tinajing hongyangshuicheng project using previous analysis,then using sensitivity analysis and risk evaluation decides the risk of the project and enacts control plans;finally,the essay reaches its conclusion about investment decision-making.