The Investigation And Countermeasures Of Tieling Village Bank's Development

Since the service in the rural bank was established in the new Chinese,has been to create a better rural financial services;to increase the supply of funds and improve the rural financial competition to stimulate financial market power as an important task.It is especially important for China to build a well-off society in an all-round way,adjust and optimize the rural industrial structure,and speed up the process of urbanization.What kind of development situation will China's rural banks choose in the future development?.This will directly affect the enhancement of rural financial vitality and the actual effect of serving the needs of agriculture,rural areas and farmers.In order to promote the development of rural banks in Tieling City Xinxing village bank as a case study,through interviews and questionnaire survey to investigate the status of Tieling City Star Village bank,the medium-sized and small enterprises in the strategic management of the rural bank in our country in the management of the niche theory often into a clear,put forward,China's rural village banks should choose to use the niche strategy.This can be a leader in small ecology.First of all,we should choose the goal of serving agriculture,rural areas and farmers,and small and medium-sized enterprises,and develop their own market space in this field.The second is to choose the strategy of sustainable development,small and medium-sized enterprises in the complex and intense competition in the market to survive,we must find the quasi own characteristics,focusing on the advantages of resources,as the basic choice to get competitive advantage.Again,choose a combination of their own characteristics and future development trends of development strategy.Then,the main contents of several aspects of the future development strategy are rationally planned.These include differentiated development strategy,channel strategy,science and technology development strategy,risk control strategy and management strategy.Finally put forward the strategic implementation of several major security measures;including a clear market positioning;strengthen the internal management of rural banks;strengthen the risk control;strengthen financial innovation;strengthen policy support five aspects of the proposal.