Internet Enterprise Value Evaluation Method And Application Research

With the rapid development of Internet,Internet companies are faced with hitherto unknown opportunities and challenges,especially in 2015 March,Premier Li Keqiang proposed "Internet plus" action plan,is to strengthen China's enterprises bigger and better vision strong.On this basis,listing,merger and acquisition of other small and medium-sized enterprises has become a common means of Internet business expansion,in this process,how to assess the value of scientific and effective Internet companies have become academic and practical problems to be solved.As everyone knows,because of the particularity of the Internet business,the industry in the early days are often accompanied by a lot of the cost of inputs,but its economic benefit is very little compared with the initial investment,so this kind of enterprise funds are overwhelmingly biased equity financing;secondly,the Internet industry is the most important intangible assets the tool to obtain the interest,but the evaluation problem of asset light is not a unified standard;and Internet companies,the uncertainty of future earnings is also on the evaluation result of great influence.Therefore,how to solve the conflict of behavior in the pricing process of Internet companies is particularly important.This paper uses the method of combination of theoretical analysis and empirical research,the related literature were sorted and summarized,analyzed some advantages and defects of the traditional value assessment method has,and several methods applied to Internet enterprise compared with practical analysis,to find out in the end that rely on only one way is very difficult get similar results with the actual value,but also can be found that the application of EVA model can have on the stage enterprise assets reasonable evaluation and option pricing rule can be evaluated accurately on the potential profitability of the future.Therefore,this paper will be combined with the above two methods,the EVA evaluation of existing enterprise value,with the option pricing method to evaluate the value of enterprises in the future,and constructs a new model,then the model is applied to the construction of small and medium enterprises of a large Internet companies and a home,in order to verify the accuracy of the model at the same time.Join,other methods of assessment in the case,compared with this method,the integrated use of horizontal and vertical comparisons of the final conclusion is reached.