Research On The Development Of County Tourism E-commerce

Nowadays,with the development of digitalization and information technology,e-commerce has entered every aspect of our life,and tourism is no exception.With the vigorous development of tourism,rural tourism characterized by rural life,rural folk-custom and rurality scenery is becoming a new hot spot and highlight of tourism.In our country,the special administrative division of "county" and its own characteristics are different from the city and the countryside.It decides that the development path of the county tourism is different from the city and the rural tourism,and the development of the county tourism electronic commerce is doomed to be different from the traditional tourism e-commerce.In recent years,the tourism industry has also been changing and developing,paying more and more attention to information and realizing the importance of tourism e-commerce.We should actively integrate the two industries,namely,tourism e-commerce and county tourism.The advantage is to promote the long-term development of the county tourism industry,and promote them to complement each other and develop together.To achieve a win-win goal.Therefore,the development of county tourism e-commerce is imperative.In order to understand the tourism e-commerce better,this thesis takes the tourism e-commerce of Chongyang County as an example to explore.Based on the tourism and e-commerce in the county,it is found that the development of tourism e-commerce in this county is not perfect,and some rationalization plans and methods are pointed out.Through the analysis of some problems existing in the development process of tourism e-commerce in Chongyang County,the thesis puts forward the situation about developing strategies and measures for all-area tourism and tourism e-commerce.Therefore,this article first summarizes the domestic and foreign related county tourism e-commerce research results,on the basis of this,through the case study of Chongyang County,to understand the status of the local tourism electronic development in Chongyang County,to analyze the problems of the tourism e-commerce in Chongyang County,and the problems in the development process,such as The lack of capital investment,lack of complete tourism planning,lack of complete brand marketing and publicity,the depth of e-commerce application need to be improved,and finally put forward the strategies and measures for the development of tourism e-commerce applicable to the local county of Chongyang County,such as the re planning of the whole area tour of Chongyang county and the local tourism products.Promoting brand marketing,increasing government investment and promoting the deep integration of tourism and Internet.The development of tourism e-commerce in the county is of great significance to the three rural problems and the process of small towns in China,but there are still many problems in the development process.This thesis,taking Chongyang County as an example,analyses the development of local tourism e-commerce,and hopes to provide some reference and reference for the development of e-commerce in the county.