Research On The Development Strategy Of Guizhou Provincial Tobacco Company Under The New Normal

At present,with the background of structural deceleration,the Chinese economy has entered a new normal stage.The tobacco industry,as an industry closely linked to the development of the national economy,its economic operation has also taken on new features under the influence of macro-climate.For example,increased tobacco control efforts,increased difficulty in building harmony,reduced efficiency growth rate,turning point for cigarette demand,and so on.Tobacco is one of the five business cards in Guizhou Province and its development is related to local socio-economic development in Guizhou Province.The impact of the new economic normal on tobacco business in Guizhou has been concentrated on the view that "the 'hardship' and 'risk' of development are increasing,but 'hour' and 'trend' are generally favorable".However,under the new normal of the economy,there is still a lack of research on how to establish a development strategy for Guizhou tobacco business.Therefore,this paper studies the development strategy of tobacco companies in Guizhou Province under the background of the new normal economy.This article starts with the following aspects to study the development strategy of tobacco companies in Guizhou Province under the new normal.First,this article analyzes related theories to provide a theoretical basis for Guizhou tobacco companies to formulates enterprise development strategy under the new normal background.Secondly,this article discusses the development history and experience of the international tobacco giant during their transition period,which provides a practical basis for Guizhou tobacco companies to formulates enterprise development strategy under the new normal background.Thirdly,this article analyzes in depth the external and internal environments facing the development strategy of tobacco companies in Guizhou under the new normal state.The external environment mainly includes the national tobacco development situation,the policy environment,and the economic development status of Guizhou Province;the internal environment mainly includes the basic situation of tobacco companies in Guizhou Province,the tobacco marketing of tobacco companies in Guizhou Province,the production of flue-cured tobacco,and the current development strategy of tobacco companies in Guizhou province.Fourth,this paper firstly targets the strategic objectives of Guizhou tobacco companies based on the SWOT analysis method.Secondly,arranges the strategic plan of the Guizhou tobacco company's development strategy SWOT matrix.Finally,it identifies the tobacco company's recent strategic goals.Fifth,this paper takes diversification as an example to study the implementation of Guizhou tobacco company strategy and introduce Real Option method to evaluate the value of Guizhou tobacco company's development strategy.Sixth,this article puts forward relevant recommendations on the safeguard measures implemented by Guizhou Tobacco Company's development strategy.Finally,this paper gives the main conclusions:(1)Under the new normal,the development direction of tobacco companies in Guizhou Province is not to go past the old road and expand the scale,but to focus on the diversification strategy;(2)The diversification strategy is very important for the development of tobacco companies in Guizhou Province,especially in the diversification of the food industry;(3)Real Options are beneficial to Guizhou tobacco companies to assess the value of development strategic projects under uncertain circumstances.This paper uses strategic management theory to study the development strategy of tobacco companies in Guizhou Province under the new normal.On the one hand,the research field on the "new normal" has been expanded,the theoretical research on the development of tobacco business has been enriched,and the scope and fields of research and application of Real Options theory have been broadened,showing positive theoretical significance.On the other hand,it can guide the formulation of Guizhou tobacco company's strategy,promote the sustainable development of tobacco companies in Guizhou Province,and provide the basis for the development of similar enterprises' development strategies,showing practical significance.