Taxs Cantango Research On The Influence Of He Tobacco Commercial Enterprise In Fujian

After entering the 21st century,Global anti-smoking grew louder,Especially the effect of the framework convention on tobacco control(Hereinafter referred to as the"convention"),Strong promoted the national tobacco control process.The world health organization says,Raising taxes on tobacco is the most cost benefits reduce tobacco consumption,the most efficient way,and it can produce huge fiscal and tax.In the past five years,With more and more parties to sign and ratify the convention,The influence of the convention is becoming more and more profound,Rising global tobacco control movement,There are more than 10 countries and regions to implement the tax increase,to make all kinds of tobacco retail prices,curb the consumption of consumers.In this background,to hedge financial downward pressure and response to control public opinion pressure,China on May 10,2015 officially launched a new round of cigarette tax price adjustment policy.It is six years countries adjust cigarette consumption tax again.China's tobacco industry after more than ten years of rapid development,the development base and level and total social demand structure has high running state.In the cycle,economic environment,the base level,control performance and consumption concept changes to a combination of factors,such as,industry development faces many difficulties.As a result,the cigarette taxes cantango will be far-reaching,will lead the market reshuffle,brand differentiation,more competitive.The tobacco industry development faces enormous challenges.Especially in the industrial chain of the tobacco commercial enterprise,will inevitably affected by price conduction.Objective causes for the market sales,brand cultivation and its huge impact taxes andprofits implementation,thus affect the long-term development of the tobacco industry.In the complicated environment,how under the background of global tobacco control,active with the company to quality,and the efficiency,the promotion of the competitiveness of the enterprise is a important problem for tobacco commercial enterprise strategic development.In view of this,based on tobacco commercial enterprise in fujian province as an example,this paper expounds the theory of elasticity of demand,with the analysis of value chain analysis method,combining the development trend of global tobacco control,cigarette taxes are analyzed in detail the difference between the cantango and past cigarette consumption tax adjustment,and the tobacco enterprises,the influence of tradesman,consumers,and so on.And the level of tobacco consumption and improve the effects of tobacco consumption experience of international comparison,proposes the tobacco commercial enterprise in response to the global tobacco control,the background of the economic downturn and down existing sources of supply and demand contradiction and problems such as poor state of fatigue,market structure.Through the analysis of the multinational tobacco companies improve way,probes into the countermeasures of tobacco commercial enterprise.