Analysis Of The TSY Company’s Customer Relationship Management Strategy

Today,enterprises are facing the fierce competition of the hitherto unknown,in every profession,each enterprise with the market changes constantly adjust their marketing strategy,and enterprises in order to continue to maintain a good level of profitability,the operator must firmly grasp the needs of customers to have a strong customer relationship.TSY Company’s customer relationship management strategy is gradually make the enterprise to change from product oriented and sales oriented to customer-oriented.To establish the marketing strategy of customer-oriented,the enterprise is not just manufacturing products,but more focus on building customer relationship,and this marketing strategy has given a great promotion for the company’s overseas export business.At present,TSY Company’s customer relationship management strategy already has the functions of market analysis,enhancing communication between enterprises and customers,customized products,and adjusting the internal structure of promoting sales by production,the aim is to improve and perfect all of its marketing element that will affect customer relationship management,and make the "customer centered" management goals materialized,operable and controllable.This paper combed the IDIC theory model of customer relationship management,and analyzed the strategies of customer relationship management of TSY Company to find out the shortcomings,then put forward the improvement plan and summarize it with enlightenment.