Research On Commercial Housing Marketing Strategy Of JianAn Real Estate Development Co.LTD.in SuiZhong

This article takes the marketing status of commercial real estate development in Jianzhong Real Estate Development Co.,Ltd.of Suizhong County as the research object,and analyzes the marketing strategy of the company.First,by reading a large number of domestic and foreign literatures and related theories,the author established the theoretical basis for the research of the project with marketing strategies such as 4P,4C,and 4R,and determined the purpose and significance of the research.Second,the use of literature analysis,field research,and induction Summarizing and other research methods have carried out a lot of work,summarized the current situation of marketing strategies for commercial housing in Jian'an Real Estate Company,sorted out the problems in the current sales strategy,and analyzed the causes of the problems;again,this paper uses PEST analysis and The "Porter Five Forces" model carried out a detailed analysis of the marketing environment of the commercial housing of Jian'an Real Estate Company,and clarified the objectives and principles of the marketing strategy design of the commercial real estate company of Jian'an Real Estate Company,starting from the aspects of product,pricing,channel,promotion,etc.The proposed improvement of the marketing strategy of the commercial real estate company of Jian'an Real Estate Company,and put forward a number of measures,such as:strengthen brand marketing,strengthen network marketing efforts,control the quality of listings,innovate and improve marketing concepts,etc.;Finally,from the company,team,customer relationship In many aspects,specific measures for operability were put forward for Jian'an Real Estate Company.Room to improve product marketing strategy has provided a guarantee.It is hoped that the improved strategy proposed in this paper can promote the sales of commercial real estate of Jian'an Real Estate Company to a certain extent,increase the market share of the company,break through the existing marketing bottleneck of the company,and provide certain reference for related industries.