Research On The Development Of Personal Financial Services For Commercial Banks

With the development of social economy and the improvement of national income level,China's financial environment is changing.On the one hand,the investment demand of people is increasing.On the other hand,the reform of interest rate liberalization has caused the commercial banks' deposit and loan spreads to become smaller.At the same time,the traditional business faces to a great shock,the proportion of intermediary business and profit ability is becoming more and more important,the development of personal finance business can expand the market space and commercial banks' profit growth point effectively.However,the process of the commercial banks' personal finance business development still exist various problems,such as market transparency is not high,market information is asymmetry,investment method is limited,people's risk awareness of investment is not enough,professional financing personnel and financial innovation is lacking,and so on.Through comprehensive analysis for the commercial bank individual financing business development,this article selects a representative T subbranch of a bank as a concrete analysis object.Adopting the combination of qualitative analysis and quantitative analysis,using the SWOT analysis method,this article explores regularity for the commercial bank how to develop personal financing business and resolve the existing problems,and provides some suggestions for practical problems.Firstly,commercial banks should use their advantages and external favorable opportunities effectively for promoting the development of personal finance services.Secondly,training and assessment for the financial professionals can develop innovation and disclosure of financial products,strengthen the education of investors.Therefore,they can make up the disadvantages of personal finance business development.Thirdly,stabilizing the development of personal finance business needs to take advantage of commercial banks.It can enhance the specialization of financial products and services further,and meets the different needs of customers.Lastly,improving the legal system and regulating the internal risk system of personal finance business can promote the development of the personal finance business more healthy and orderly.