A Study On The Financing System Of China's Internet Company

In recent years,the Internet companies have been rapid development,especially with the "Internet+" concept put forward,but also accelerate the pace of development of China's Internet companies.The Internet industry as a new industry,due to the characteristics of their own development constraints,making the Internet business financing model and other enterprises are different.On the one hand,the Internet companies set up a short time to light assets,the lack of a certain credit records,making the Internet through bank credit and other traditional financing model,the financing channels narrowed.On the other hand,the Internet business from the start to maturity throughout the process is a constant "burn" process,need a steady stream of financial support,while the Internet business failure rate is very high,once the success will show explosive increase.High failure rate makes most of the risk of conservative investors discouraged,after the success of the Internet business to show the explosive growth of investors to bring huge profits and makes a lot of investors coveted,the face of Internet business financing,investors Almost into a dilemma.How is the financing of the Internet business come from?How to get funding to support its "burn" behavior?The purpose of this paper is to explore the financing model for Internet companies,so that Internet companies to obtain financing more smoothly.In the course of the research,the author uses the method of reviewing literature and comparative research to study the financing mode of Internet enterprises.The full text is divided into five parts:The first chapter introduces the background and significance of the topic and related theoretical basis and literature review.The second chapter from the Internet industry in China,the status quo,characteristics and future trends lead to the emergence of China's Internet financing problems.The third chapter introduces the types of Internet business financing,comparative analysis of the characteristics of Internet financing in China and the United States,and points out the problems in the financing process of Internet companies in China.The fourth chapter analyzes the factors that affect the financing of Internet companies,and selects the two representative Internet company case drip travel and Alibaba,from the financing strategy of the two companies in the strategy,put forward several ideas of financing for China's Internet companies And advice.